Brand, Market, Sell - and Stand Out in a Crowded Industry

Most speakers don’t struggle with the speaking part — they struggle to stand out, stay relevant, and confidently selling their services.

In this dynamic, practical session, you’ll discover what today’s most successful speakers are doing differently to grow their visibility, attract better opportunities, and turn stages into sustainable income.

You’ll explore the latest branding and marketing strategies being used by top speakers on the world stage — and then go one step further by learning how to convert that visibility into paid bookings, without feeling salesy, awkward, or out of alignment.

These sessions blend innovation with execution, showing you how to build momentum and close the loop.

You’ll learn:

• What Global Speaking Fellows, Hall of Fame speakers, and CSPs are doing right now to stand out
• How to refresh your brand and marketing to attract higher-quality clients
• Sales strategies, pipelines, and follow-up systems that actually work
• How to overcome imposter syndrome and confidently price and position yourself
• How to fill your calendar and grow a speaking business that supports your life

If you’re ready to stop spinning your wheels, book more meaningful work, and step fully into the professional side of speaking, these sessions are for you

Nathalie Plamondon-Thomas, CSP

SELLING! THINK Yourself® A SALES PRO

Most speakers’ dream is to simply show up on the platform without having to do the sales pitch.

Wouldn’t that be nice? You’ve got the “speaking” part down, but sometimes you’d rather drill holes in your feet than have to “sell” your services.

Your message matters. You can truly change the world. But securing paid speaking engagements is what really makes you a professional speaker.

Discover the sales strategies, pipeline techniques, CRM funnels, follow-up systems, and mindset shifts Nathalie used to elevate her speaking business into the High-Income Earners Group. You will also discover the five types of imposter syndrome voices - and learn how to transform them - along with brain science insights on how to read your client’s mind and confidently close the sale.

Get ready to fill your calendar and propel your speaking business.

About Nathalie Plamondon-Thomas, CSP

Certified Speaking Professional CSP®, Recipient of the Top Executive Coach award in 2025, Most Empowering Confidence Coach in North America in 2023, the Peter Legge Philanthropic Award in 2024 and Canadian Presenter of the Year in 2021, Nathalie Plamondon-Thomas is a Confidence Expert.

She is the author of 18 books, including 12 no.1 bestsellers and a book co-written with Kevin Harrington from the Shark Tank, endorsed by Tony Robbins. She is the Founder and CEO of the THINK Yourself® ACADEMY, offering keynotes and trainings, leading-edge online courses, laser-focus business strategy and one-on-one transformation coaching.

Along the past two decades, she has inspired over 100,000 audience members and empowered thousands of clients internationally to get rid of their negative self-talk. She combines over 10 years of experience in human resources, 25 years of experience in sales and over 35 years of distinguished service in the fitness industry. She is 2026 National President of CAPS.

Azadeh Yaraghi

Unlock the Future: Supercharge Your Speaker Success with Today’s Hottest Branding and Marketing Trends

What new strategies are you excited to implement in your speaking business? Many speakers may get stuck spinning their wheels, doing the same old year after year. As experts in our field, we are thirsty for cutting-edge ideas so we can stand out and attract better and bigger opportunities.

In this thought-provoking and dynamic session, you will discover how to accelerate your speaking business by learning from those who are rocking it on the world stage. You will get the opportunity to uncover the hottest branding and marketing trends and tips from some of the best in the industry.

Gain insights into innovative techniques and actionable strategies that can transform your approach and boost your success. If you’re ready to discover new, fun, and proven methods to propel your speaking business forward, this session is for you!

Audience takeaways:

- Learn from the best of the best: Hot tips from Global Speaking Fellows, Hall of Fames, and Certified Speaking Professionals

- Explore innovative strategies to reach broader audiences, attract more bookings, and command higher fees

- Discover how to open doors to new markets, increase your visibility, and position yourself as a sought-after thought leader

- Amplify your reach and create unforgettable audience and client experiences

- Enhance your professional reputation by re-igniting your personal brand

About Azadeh Yaraghi

Azadeh is an insightful brand strategist, marketing expert, speaker, #1 bestselling author, andperformer. With 15+ years of international experience, she’s worked at top agencies in Paris & NYC, built remarkable brands, and earned several marketing awards.Azadeh is passionate about supporting purpose-driven clients who want to grow their business and ultimately leave behind a positive and lasting legacy. She works with entrepreneurs and organizations who want to get to the heart of their brand so they can attract their ideal clients, build trust, and accelerate growth.

She is the past President of CAPS (BC Chapter), 1st Canadian team leader of the WestCoastAlliance with NSA, and a proud mentor at Futurpreneur. In her free time, she enjoys flamenco and salsa dancing, and taking long walks along the seawall with her loving husband in spectacular Vancouver, Canada.

Know what’s Happening Next — before everyone else does.

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Host or Publisher CAPS BC