Beyond the Shelf: Decoding the Real Power of Retail Media
About this Event
Retail Media is growing 5x faster than social media and 10x faster than Google Search did at their equivalent developmental stages . Yet, many brands still treat it merely as an isolated e-commerce ad channel . In reality, Retail Media is an overarching commercial strategy that is redefining the entire modern marketing mix .
Join Tangoo at London’s prestigious Club Century 21 for an exclusive morning session bringing together forward-thinking brand marketers, agency leaders, and retail tech pioneers . We will pivot the conversation away from basic sponsored product listings toward sophisticated, data-driven programmatic strategies . Learn how to leverage deterministic shopper identities to drive cross-channel activation across CTV, audio, display, and digital out-of-home (DOOH) screens, ensuring robust closed-loop attribution even outside traditional walled gardens .
This session will explore:
- Building authentic buyer personas using granular loyalty-card data
- Mapping shopper IDs to household infrastructure for synchronized omnichannel campaigns
- Creating a closed-loop link between media investment and final cash register revenue
- Leveraging retailer intelligence for brands that do not sell on retail shelves
Agenda
🕑: 09:00 AM - 09:30 AM
Networking Breakfast
🕑: 09:30 AM - 09:45 AM
Opening Keynote
🕑: 09:45 AM - 10:30 AM
Panel Discussion
🕑: 10:30 AM - 10:45 AM
Audience Q&A
Where is it happening?
Event Location & Nearby Stays:
