Beyond Singapore 9: Explore China online and Business out of box

An exclusive business sharing and networking session where veterans reveal insights from expanding into China and become a entrepreneur.
About this Event

Growing a business today is no longer just about having better technology or spending more on marketing. The real challenge is knowing where the opportunities are, how to enter new markets, and how to grow without unnecessarily increasing overheads.

Join us for an exclusive business sharing and networking session where experienced business practitioners share practical approaches to:

• Expand into the China market
• Leverage Chinese digital platforms to reach new customers
• Explore available market entry grants
• Start or grow a brick-and-mortar or service business with lower technology and manpower investment
• Build partnerships and connect with other business owners

Programme

14:30 Participants short self intro

14:45 Business Out of the Box: Creating a Gain-Gain Situation

by Avan Ong, IT Digital Transformation Director, Gain City

How can entrepreneurs establish their operations, and reach customers without investing heavily in technology and manpower from day one?

Avan will introduces two business initiatives designed to support SMEs and service entrepreneurs:

• SME360 - An integrated package covering IT hardware, software, e-commerce tools, business systems, digital setup and ongoing technology support.
• Gain Gain - A service marketplace designed to help handyman businesses and service entrepreneurs promote their services, manage bookings and connect with customers.

15:10 Chinese Digital Marketing Overview and Market Entry Grant Opportunities

by Warren Teh, CEO of Biz N Consumer Solutions

China presents tremendous opportunities, but entering the market requires a very different digital and business approach.

This practical introduction will cover:

• Key Chinese digital marketing platforms and their respective advantages
• How Singapore companies can reach and engage Chinese audiences
• Why localisation matters when marketing to Chinese consumers
• Using WeChat Official Accounts to establish your brand presence in China
• Practical considerations when planning your China market entry
• An introduction to the Market Readiness Assistance (MRA) Grant and how eligible Singapore companies can use it to offset overseas expansion costs

15:40 Q&A

15:45: Business Networking

16:30: The End

*Light refreshments will be provided.

Who Should Attend?

• SME owners and entrepreneurs exploring China or regional market expansion.
• Aspiring solopreneurs considering starting a service or brick-and-mortar business
• Business owners looking to grow without significantly increasing manpower and technology costs
• Marketing professionals interested in reaching Chinese consumers through WeChat and other Chinese digital platforms
• Companies interested in MRA Grant support for overseas market expansion

Come and learn from practitioners who are actively working in these areas, exchange ideas with other business owners, and discover opportunities that could help you take your next step.

Seats are limited to keep the sharing and networking interactive. Register early to secure your place.