BeeTogether: From IP to Income
About this Event
Turning the assets you already own into cash; and cash into funding
Your business may already own far more value than you realise. Your website, content, brand, customer data, documented processes and trade secrets are all forms of intellectual property. But these assets do not generate income simply because they exist, they create value when you deliberately put them to work.
Join us this September for BeeTogether: From IP to Income, a practical and highly collaborative event for people who want to uncover the hidden value within their businesses and learn how to turn that value into stronger cash flow, greater brand equity and a more compelling proposition for banks and investors.
At the heart of the session is one important question:
How do you make your intellectual property produce cash?
This is not a lecture-heavy networking event. It is a welcoming, conversation-led space where participants can speak plainly, share real experiences, identify overlooked business assets and build relationships that lead to practical action.Come ready to contribute, learn and collaborate.
Who Should Attend
Calling all SME founders, brand builders, investors, mentors, and community leaders seeking meaningful connections, practical insights, and collaborative pathways.
Whether you are building a new venture, strengthening an established brand, supporting growing businesses or looking for promising ideas and partnerships, BeeTogether offers an opportunity to connect around the issues that genuinely influence long-term business value.
What You Should Leave With
By the end of the event, our aim is for every participant to leave with:One hidden asset. One useful relationship. One next action.
Soft RulesTo ensure an enjoyable and productive experience for everyone, we kindly ask participants to cooperate with the following principles.
1. Share your brand profile in advanceAs part of our shared commitment to community transparency, participants are asked to submit their brand or business profile on the GoSME profile page before attending the I2I event:Submit your brand or business profileThis allows fellow participants to understand one another’s brands before the event and contributes to a more open, informed and supportive community.
2. Build, do not impressShare what you are building, what you are learning and what you are trying to improve.You do not need a polished success story. Honest conversations about work in progress often create the most useful connections.
3. Introduce the real issueWhen introducing yourself, tell us your name, what you do and one thing you are currently trying to understand, protect, systemise or grow.
4. Focus on hidden business valueLook beyond immediate sales.Consider the value contained within your brand, trust, know-how, reputation, systems, content, relationships and intellectual property rights.
5. Share experience, not lecturesPractical stories, mistakes and lessons are more useful than generic advice.Share what you have tried, what happened and what you would do differently.
6. Help others see their assetsHelp other participants identify the knowledge, content, processes, relationships or ideas that could become stronger brand, system or intellectual property assets.
7. Ask better questionsAsk questions that encourage practical reflection:What builds trust? What knowledge is repeatedly used? What could become a system? What could increase the value of the brand?
8. Collaborate, do not just transactFocus on building useful relationships and community trust, not simply collecting a stack of name cards.The most valuable opportunity may come from what you can build together after the event.
9. Keep it practicalLeave the event with at least one clear action that will help you build brand equity or strengthen the value of your business.
10. Speak plainlyBranding, intellectual property and intellectual property rights can be complex.Use simple language, real examples and practical steps so that everyone can participate in the conversation.
11. See sponsorship as leadershipSponsorship creates brand exposure, demonstrates leadership and supports the wider communication strategy surrounding the event and its community.
12. Leave with three thingsBefore you leave, identify:
One hidden asset. One useful relationship. One next action.
Free Drinks!Our kind sponsors have covered drinks for participants, so come ready to connect, contribute and enjoy the conversation.
Find Out MoreLearn more about BeeTogether and the wider GoSME community on our official website: Visit the official BeeTogether website
Refund Policy
This event does not allow refunds. All ticket sales are final.
Where is it happening?
Event Location & Nearby Stays:
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