ATV Workshop: Founder Led Sales

How to Win Your First Customers and Build a Foundation for Scale
Most founders don't fail because they can't build a product—they fail because they never learn how to sell it.
In this interactive 60-90 minute workshop, Margaret Weniger draws on her experience building and leading high-performing sales organizations and coaching hundreds of startup founders to demystify sales.

Founders will:

• Learn why sales is one of the most important responsibilities of an early-stage CEO
• Uncover the four most common mistakes founders make when trying to acquire customers,
• Walk away with practical habits and frameworks they can implement immediately.

2 hr parking is included in your ticket fee.

Margaret Weniger is the Director of Entrepreneurial Programs at Georgia Tech, where she helps student founders build startups and develop the entrepreneurial confidence to navigate uncertainty. A former sales executive at companies including SalesLoft and Mindbody, she transitioned from operator to coach after discovering her passion for helping people unlock their potential. Margaret is also the creator of the Rising Tide podcast and author of *Broken: Designing Careers in a Flawed and Outdated System*, where she explores the future of work, career reinvention, and the power of entrepreneurial thinking. Her work is centered on a simple belief: healthy people build healthy companies, careers, and communities.