ABA October Lunch & Learn
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Connect, Communicate. Convince. The Secrets to “Selling” with Confidence
Presented by Cynthia Kay, Founder of CK and CO Media Production and Cynthia Kay Biz
It’s a fact. Everyone is selling something. Ideas. Products. Services. But today communication is harder than ever before. It’s time to throw out everything you thought you knew about communication and embrace a new reality. Good communication is critical to business results. CK will share down-in-the-trenches stories, examples and techniques to help you learn how to:
*Take conversations beyond the superficial to unlock information that wins business and improves your organization
*Brag effectively to build trust and credibility
*Be a communication superstar (no matter how good you are now)
12pm - Networking & Lunch
1pm - Program
Featured Nonprofit: Friends of the Amy Van Andel Library
Table Sponsor: DAR Commercial Real Estate
Cynthia's Bio: Cynthia Kay founded CK and CO Media Production and Cynthia Kay Biz which provides communication programs for organizations from Fortune Global 100 to small business. A graduate of Michigan State University, Kay holds a master’s in communications.
For more than 35 years, Cynthia Kay has spent considerable time speaking to, teaching, and coaching small-business owners. She is the Past Board Chair of the National Small Business Association (NSBA) and had been inducted into the American Academy of Entrepreneurs. She serves as an Entrepreneur Emeritus for the Edward Lowe Foundation.
Cynthia has authored four books. Small Business. Big Success: How to Beat the Odds and Grow a Great Business (Career Press 2024) received one of the Top 20 Best Business Minds Book Award for 2025 and is a Best Book Finalist in the American Book Fest Awards. In January 2026, Should You Stay or Should You Go: Navigating the Emotional Crossroads of Business Ownership was released and hit the Amazon Kindle Bestseller list in two categories. She writes for Entrepreneur.com. To find out more visit: www.cynthiakaybiz.com
Presented by Cynthia Kay, Founder of CK and CO Media Production and Cynthia Kay Biz
It’s a fact. Everyone is selling something. Ideas. Products. Services. But today communication is harder than ever before. It’s time to throw out everything you thought you knew about communication and embrace a new reality. Good communication is critical to business results. CK will share down-in-the-trenches stories, examples and techniques to help you learn how to:
*Take conversations beyond the superficial to unlock information that wins business and improves your organization
*Brag effectively to build trust and credibility
*Be a communication superstar (no matter how good you are now)
12pm - Networking & Lunch
1pm - Program
Featured Nonprofit: Friends of the Amy Van Andel Library
Table Sponsor: DAR Commercial Real Estate
Cynthia's Bio: Cynthia Kay founded CK and CO Media Production and Cynthia Kay Biz which provides communication programs for organizations from Fortune Global 100 to small business. A graduate of Michigan State University, Kay holds a master’s in communications.
For more than 35 years, Cynthia Kay has spent considerable time speaking to, teaching, and coaching small-business owners. She is the Past Board Chair of the National Small Business Association (NSBA) and had been inducted into the American Academy of Entrepreneurs. She serves as an Entrepreneur Emeritus for the Edward Lowe Foundation.
Cynthia has authored four books. Small Business. Big Success: How to Beat the Odds and Grow a Great Business (Career Press 2024) received one of the Top 20 Best Business Minds Book Award for 2025 and is a Best Book Finalist in the American Book Fest Awards. In January 2026, Should You Stay or Should You Go: Navigating the Emotional Crossroads of Business Ownership was released and hit the Amazon Kindle Bestseller list in two categories. She writes for Entrepreneur.com. To find out more visit: www.cynthiakaybiz.com
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Where is it happening?
Amway, 7575 Fulton St E,Ada, Michigan, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherAda Business Association
