ABA November Lunch & Learn
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DREAM to Reality: From Inspiration to Execution
Presented by Jason Vanderground, President of BrandHaven
Join us for the ABA November Lunch featuring Jason Vanderground, President of BrandHaven. Jason will introduce the DREAM framework from his new book, DREAM to Reality, sharing a practical approach to moving from inspiration to execution through five steps:
- Define
- Research
- Experience
- Apply
- Measure
Whether you’re growing a business, launching something new, strengthening your brand, or working toward a goal that’s been sitting on the sidelines, Jason will offer ideas and tools to help you take the next step.
As part of our annual November lunch tradition, ABA members are encouraged to bring an item to donate to Once Upon a Room, a local nonprofit creating meaningful hospital room transformations for children facing extended medical stays. A list of suggested donation items will be shared soon.
Come for the conversation. Bring an idea. Bring a donation. Leave ready to take action.
12pm - Networking & Lunch
1pm - Program
Featured Nonprofit: Once Upon a Room
Table Sponsor: Ada Hotel
Jason's Bio: Jason Vanderground is a strategic marketing leader best known for his role in launching He Gets Us, the most-viewed and discussed faith-based campaign in modern history. As President of BrandHaven, he helps organizations in both corporate and nonprofit sectors turn bold ideas into measurable, real-world impact through strategic clarity and creative excellence.
Over nearly three decades, Jason has shaped brand and messaging strategies for major organizations, including Steelcase, Corewell Health, and Irwin Seating, while guiding mission-driven leaders in connecting vision with execution. His belief in marketing as a force for good was formed during a decade at Hanon McKendry, a pioneering agency known for its work with national nonprofits and social causes.
An experienced media spokesperson, Jason has been featured on CNN, The Washington Times, Newsweek, and other national media outlets.Jason holds an MBA from Western Michigan University and a bachelor’s degree in business from Cornerstone University. He lives in Grand Rapids, Michigan, with his wife, Jen, and their sons, and can often be found on the water sailboat racing, coaching, or enjoying good coffee with family and friends.
Presented by Jason Vanderground, President of BrandHaven
Join us for the ABA November Lunch featuring Jason Vanderground, President of BrandHaven. Jason will introduce the DREAM framework from his new book, DREAM to Reality, sharing a practical approach to moving from inspiration to execution through five steps:
- Define
- Research
- Experience
- Apply
- Measure
Whether you’re growing a business, launching something new, strengthening your brand, or working toward a goal that’s been sitting on the sidelines, Jason will offer ideas and tools to help you take the next step.
As part of our annual November lunch tradition, ABA members are encouraged to bring an item to donate to Once Upon a Room, a local nonprofit creating meaningful hospital room transformations for children facing extended medical stays. A list of suggested donation items will be shared soon.
Come for the conversation. Bring an idea. Bring a donation. Leave ready to take action.
12pm - Networking & Lunch
1pm - Program
Featured Nonprofit: Once Upon a Room
Table Sponsor: Ada Hotel
Jason's Bio: Jason Vanderground is a strategic marketing leader best known for his role in launching He Gets Us, the most-viewed and discussed faith-based campaign in modern history. As President of BrandHaven, he helps organizations in both corporate and nonprofit sectors turn bold ideas into measurable, real-world impact through strategic clarity and creative excellence.
Over nearly three decades, Jason has shaped brand and messaging strategies for major organizations, including Steelcase, Corewell Health, and Irwin Seating, while guiding mission-driven leaders in connecting vision with execution. His belief in marketing as a force for good was formed during a decade at Hanon McKendry, a pioneering agency known for its work with national nonprofits and social causes.
An experienced media spokesperson, Jason has been featured on CNN, The Washington Times, Newsweek, and other national media outlets.Jason holds an MBA from Western Michigan University and a bachelor’s degree in business from Cornerstone University. He lives in Grand Rapids, Michigan, with his wife, Jen, and their sons, and can often be found on the water sailboat racing, coaching, or enjoying good coffee with family and friends.
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Where is it happening?
Amway, 7397 E Fulton St, Ada, MI 49301, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherAda Business Association
