Yorkshire Indie Business Club (July 2026)
About this Event
Back to Basics: The Social Media Reset
You don't need another Instagram hack. You don't need another trending audio. And you definitely don't need another social media expert telling you to post three times a day, stand on one leg and point at floating text.
What you probably need is to go back to basics. Because after years of running businesses, posting content, trying new things, listening to experts, chasing trends and consuming endless advice, it's surprisingly easy to lose sight of the fundamentals.
❔ What actually makes your business different?
❔ Who are you trying to attract?
❔ Why should somebody choose you over somebody else?
❔ Does your social media make that obvious?
If you're not sure, this workshop is for you.
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What We'll Cover
Finding your USP (without sounding like everyone else)
We'll uncover what genuinely makes your business different, so you're not relying on generic marketing messages that could apply to anyone.
Understanding who you're really talking to
Not just demographics - real people. The customers you want more of and the people who get the most value from what you do.
Making your social media make sense
We'll look at whether your content, messaging and profile are actually aligned with your business goals, because there's no point creating content if it's attracting the wrong people.
Building a simple strategy you can stick to
No complicated funnels or overwhelm. Let's sort a clear plan that helps you stay focused on the things that matter most.
Who is this for?
✔️ Business owners who feel like their social media has become a bit random
✔️ Businesses that have changed, evolved or grown over time
✔️ People who know they're good at what they do but struggle to communicate it
✔️ Workshop regulars who want to sense-check they're still heading in the right direction
✔️ New business owners trying to find their place in a busy market
✔️ Product and service-based businesses
This workshop isn't just for beginners. Sometimes the most valuable thing you can do is stop chasing the next thing and make sure the foundations are still solid.
You'll leave with:
• A clearer understanding of what makes your business different
• Greater confidence in your messaging
• A stronger understanding of your audience
• A simple content direction you can follow
• A social media strategy that actually supports sales and footfall
• A renewed sense of focus
The truth?
The businesses that stand out aren't always the loudest. They're the clearest.
Let's make sure your customers know exactly why they should choose you.
Join me for an evening of practical marketing, honest conversations and a proper reset back to the basics.
Agenda
🕑: 07:00 PM - 07:10 PM
Arrive & Grab Your FREE Drink
Info: Alcoholic & Non-alcoholic drinks are available from the bar, just give your name and quote "Yorkshire Indie" to receive anything up to £5.00 (if you fancy something more expensive, don't worry, feel free to top up the difference, the bar staff will sort that for you!)
🕑: 07:10 PM - 07:30 PM
Networking
Info: We are NOT a sell, sell, sell kinda networking event. We're a community of like-minded, rebellious business owners who get to know each other, provide support, pass referrals and MAKE FRIENDS! Through community building, sales naturally come.
🕑: 07:30 PM - 08:30 PM
Workshop
Info: Every month, there is a 60-minute workshop that is designed and delivered with YOU in mind, to help you build confidence, grow your business and make more sales.
🕑: 08:30 PM - 09:00 PM
Networking & Q&A
Info: Utilise this time to pick my brains about anything you need clarifying, because I'm here to help you. I want to make sure you go home feeling confident and informed.
🕑: 09:00 PM - 10:00 PM
(Optional) After Party
Info: This is where we head down into the bar, take our business hats off and get to know each other on a deeper level. This bit is totally optional, and there's no pressure. We started doing this because I found a lot of business owners love having the opportunity to get out of the house and socialise with like-minded people... and want to keep that going an extra hour before heading back to the grind!
Where is it happening?
Event Location & Nearby Stays:
GBP 14.79 to GBP 18.04
