Workshop 2: Build Your Personal Brand (And Make it Impossible to Ignore)

Fusion SJ x Porter O'Brien Professional Development Series

Workshop 2: Build Your Personal Brand (And Make it Impossible to Ignore) With Porter O’Brien’s Emily Small

This intensive workshop provides professionals with a focused framework for developing and activating a compelling personal brand. The session guides participants through the process of articulating their unique value proposition to accelerate career growth and attract targeted opportunities.

The curriculum is structured around Discovery (identifying core strengths and audience needs), Creation (crafting a clear, memorable brand narrative and visual consistency), and Activation (implementing an effective content and engagement strategy).

Learning Objectives

By the end of this workshop, participants will be able to:

• Articulate their unique value proposition clearly
• Identify their target audience and what those audiences need
• Craft a clear, memorable brand narrative with visual consistency
• Develop a defined brand statement and immediate action plan
• Project their expertise across key professional platforms

Materials Provided

• Personal Brand Discovery Worksheet
• Brand Statement Template
• Action plan template
• Platform-specific quick-start guides

The event will take place at Envision Saint John: The Regional Growth Agency, so mark your calendars and get ready to network, learn, and grow with us. Don't miss out on this opportunity to enhance your skills - see you there!

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Host or Publisher Fusion Saint John