Work Smarter (Not Harder): Improve Client Relations using Digital Channels

Learn how to cut through information overwhelm and effectively utilise digital marketing to build and maintain healthy client relationships.

Attendees will learn the key characteristics of each digital channel, how and where they can be effectively applied, and where they may be superfluous to their needs. Practical activities will help attendees to visualise and embed the knowledge gained and learn how to use the digital marketing tools in their own business environment.

About Our Speaker: Mel Mack

Over a 30+ year career across publishing/media, advertising agencies, and brands, I've worked for many household names including Tesco, Camelot, Wickes, Bella Italia, MediaCom, Computing newspaper and Microsoft, and this wide range of sectors helps me to adapt to every size or type of digital challenge. Specialising in digital since 1999, I have managed teams of 38 people; planned digital budgets up to £20M PA; and built and run the strategy, operations, supplier relationships, and KPI-performance tracking across paid search and social, SEO, website conversion optimisation, email and CRM, and multi-platform content planning.

Website: https://www.mack-digital.co.uk

Linkedin profile: https://www.linkedin.com/in/melaniemackuk/

Service Industry Development Programme

The HTG Alumni Service Industry Workshop series is designed to help managers and key decision-makers create nurturing work environments that reduce burnout and overwork through supportive peer ecosystems and enhanced relationships with your employees, customers and clients.

Please check out the other workshops in this series:

I'll Stand By You: The Surprising Power of Peer Support at Work Friday 11th October 14:00-17:00pm

Getting the right people working IN, WITH, and FOR your business Wednesday 6th November 11:00-14:00pm

The Help to Grow Management programme

Our Help to Grow Management programme is a 12-week course designed for managers and small business owners who are interested in innovation, resilience, and improving.

To find out more about more including upcoming start dates at Kingston Business School visit: https://kingstonuniversitybusinesstraining.com

For any questions about our alumni events please email [email protected].

Host or Publisher Faculty of Business and Social Sciences, Kingston University London