Wines Experience present: Premium Beverage Experience Ho Chi Minh

Premium Beverage Experience Vietnam 2026, organized by United Experience and the second stop of the Wines Experience Global Series following its debut in London, takes place 25–26 June at The Adora Center in Ho Chi Minh City. Open to premium beverage and fine food buyers from across Southeast Asia, with a special focus on the Vietnam market, the event offers a more thoughtful alternative to the traditional trade fair model through lounge-style meeting spaces, curated tastings, targeted business meetings and engaging programming designed to foster meaningful relationships and long-term commercial partnerships.
Buyers can expect to discover and experience:
- Over 50 premium beverage and fine food producers
- Producer lounges designed for meaningful conversations and relationship-building
- Chef showcases and pairings that bring food, wine and regional identity to life
- Market insights and industry discussions supported by NielsenIQ
- Interactive tastings & discussions with industry leaders from across Southeast Asia
- The Wine Market Shapers Awards, recognizing the organizations shaping the future of the industry
Vietnam is one of Southeast Asia's most dynamic and fastest-growing food and beverage markets, with growing demand for premium international products, an increasingly sophisticated hospitality sector, and a rising generation bringing new energy and perspectives to the industry. As a gateway to the broader ASEAN region, it presents a unique opportunity to build meaningful business relationships and engage with one of Asia's most exciting and rapidly evolving markets.

Premium Beverage Experience Vietnam 2026 is proud to be supported by:
ITA – Italian Trade Agency, Vietnam Sommelier Association (VSA), VinExad
Official Venue:
The Adora Center by Dong Phuong Group