Vietnam retail decoded: Trade, growth and market entry
The session features perspectives from across the retail, banking, market intelligence and advisory sectors, offering practical insights into Vietnam’s next phase of retail growth.
With Vietnam’s retail sector achieving nearly 10% CAGR over the past five years, the market continues to attract strong interest from investors, brands and international businesses. At the same time, the sector is being reshaped by AI-driven transformation, changing consumer behaviour, evolving e-commerce models and increasing pressure on productivity and customer loyalty.
Topics include:
🟠 Vietnam’s retail and trade outlook
🟠 Winning 2026: The four growth levers for FMCG
🟠 Digital commerce and the rise of agentic shopping
🟠 Regulatory considerations for entering Vietnam’s retail market
🟠 Financial and banking considerations for foreign investors
🟠 What works and what does not in cross-border retail expansion
Event details:
📅 Date: Thursday, 25 June 2026
🕒 Time: 10:00 AM – 12:00 PM (GMT+7)
📍 Format: Hybrid
🏢 Offline venue: Level 18, The Nexus, 3A-3B Ton Duc Thang, Sai Gon Ward, Ho Chi Minh City (For easier access, please enter via the Nguyen Sieu gate)
🎟 Admission: Free
Register to attend in person: https://forms.cloud.microsoft/pages/responsepage.aspx?id=enaSTkREW0iEUd-dnbqPIf0IWKBV8YdFlq8rOEd4DS1UODBBQk9GTUcxSlExUVhTQ0JWU1MyTDBMVy4u&route=shorturl
Join online via Microsoft Teams: https://events.teams.microsoft.com/event/04e954d9-6f37-45cf-b588-2b37e0debec2@4e92767a-4444-485b-8451-df9d9dba8f21/registration
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