Win More Customers: Build a Value Proposition That Converts

Overview
Many SMEs struggle to clearly articulate why a customer should choose them. When products and services appear similar, sales often become price‑led and reactive rather than value‑driven.

This practical, interactive workshop explores ways to amplify your Value Proposition and shows how you can gain deeper insight into customer needs, problems, and pain points — and translate that understanding into stronger sales and marketing outcomes.

Aimed at SMEs across all sectors, the session focuses on shaping a clear and compelling value proposition, and applying it consistently across sales conversations, marketing activity, and online channels. This will be a practical session with time to discuss your own business challenges. Expect practical frameworks and shared best practice you can apply immediately.

What You’ll Explore

• What a value proposition really is — and why it matters more than features or price.
• Understanding customer needs, pains, and drivers.
• The 7 stages of the sales cycle and where value is won or lost.
• Creating sales and lead traction, including building trust, and improving conversion rates.
• Making your value proposition visible and consistent across sales, marketing, and online channels.

What You’ll Leave With

• A clearer view of how customers see your business.
• Practical ways to define, test and refine your value proposition.
• A stronger link between customer insight and sales performance.
• Simple frameworks to embed value into sales, marketing and digital channels.
• Greater confidence focusing on the right customers and opportunities.

Templates will be sent after the session, with a recommended resource list related to the topic.

Who Should Attend

• SME owners and directors.
• Sales, marketing and business development leads.
• Product‑ and service‑based businesses across all sectors.
• Anyone looking to improve sales effectiveness and customer conversion.

Please note this event is funded via the Tees Valley Supply Chain programme.

This is a closed event for programme beneficiaries only, and anyone new to the programme can sign up via the following link:

https://teesvalley-ca.gov.uk/business/supply-chain/

About Tees Valley Supply Chain

Tees Valley Supply Chain is delivered by RTC North on behalf of the Tees Valley Mayor and Combined Authority, and the Tees Valley Business Board.

If your business is based in Tees Valley (Darlington, Hartlepool, Middlesbrough, Redcar & Cleveland or Stockton-On-Tees), support is fully funded by the UK Government through the UK Shared Prosperity Fund. Support is conditional based on eligibility and suitability checks, and for one-to-one productivity support the completion of a diagnostic.

Know what’s Happening Next — before everyone else does.

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Host or Publisher RTC North