Why You? – Clarifying Your Value Proposition in 3 Hours

This session is designed specifically for solo recruitment agency founders and consultants in competitive markets who struggle to clearly articulate what they do, who they help, and why they’re different.

It’s not a fluffy branding session.
It’s about commercial clarity, and selling, fast.

In crowded markets, if someone can’t quickly understand:

• Who you help
• What problem you solve
• Why you’re different
• Why they should choose you

… they will move on.

This workshop will:

• Pressure-test participants’ LinkedIn profiles/websites and messaging live
• Expose areas of confusion
• Provide a structured “Why You” framework
• Help each person refine a sharper, more commercially-focused value proposition
• End with a 30-second elevator-pitch pressure test

Participants will leave with:

• A clarified value proposition
• A sharper elevator pitch
• A clearer understanding of their positioning gaps
• Immediate improvements they can apply to conversations and LinkedIn

PLEASE NOTE: Places are restricted to 10 on a first-come basis.

Catherine Henderson, Fractional CMO, Founder, Boudicca Consulting

I believe every solopreneur and SME should have access to senior strategic marketing leadership – not just corporates with the budget for a full-time CMO. Too often, recruitment businesses cut marketing headcount or junior marketers struggle without support, because they don’t see marketing’s impact on revenue.
That’s why I consult. I love upskilling marketers and small business owners, showing them how marketing becomes a profit centre, and helping businesses get the benefit of strategy, brand clarity, and smart tech without the cost of permanent headcount.
Through Boudicca Consulting, I work as a fractional CMO, marketing mentor, and brand, marketing & tech advisor. My approach is hands-on and collaborative.

Know what’s Happening Next — before everyone else does.

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Host or Publisher RecConnect