Why Underpricing Kills Design: How to Command What You’re Worth

Your pricing model should be as unique as your talent, and value. In this engaging and interactive conversation, author and business strategist Johnathan H. Miller will reveal why underpricing is one of the most damaging mistakes creative professionals make—and why copying a competitor’s pricing model can be just as costly. Attendees will learn how to evaluate the factors that should influence their rates, recognize the hidden dangers of pricing by comparison, and build the confidence to charge based on the value they uniquely bring to the marketplace.