Why Strategy Fails in Teams — Insights from LEGO® SERIOUS PLAY®

This talk is given by Robert Rasmussen, co-creator of the LEGO® SERIOUS PLAY® methodology.

Many teams invest significant time in strategy discussions, yet still struggle to achieve shared understanding, commitment, or coordinated action. In academic and knowledge-intensive environments, strategy often fails not because of poor ideas, but because groups rely too heavily on abstract discussion and under-designed conversations.

Drawing on over twenty years of experience designing and facilitating strategic processes, Robert explores why traditional strategy conversations so often break down — and what LEGO® SERIOUS PLAY® reveals about how groups actually think together. Using examples from academia, the public sector, and industry, he will outline key principles for enabling deeper collective sense-making, surfacing assumptions, and building genuine ownership of strategic direction.

The session is conceptual and reflective rather than instructional. It introduces the thinking behind LEGO® SERIOUS PLAY® without training participants in the method, and is intended to stimulate new perspectives on how teams approach strategy.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Geraint Wyn Story