Webinar: Create Delightful Customer Experiences - Customer Journey Mapping.

Creating a customer journey map is the process of forming a visual representation of customers' processes, needs, and perceptions throughout their interactions and relationship with an organization. It helps you understand the steps customers take – the ones you see, and don't – when they interact with your business.

This webinar provides an overview of the approach and practical, interactive and real-life examples of its successful adoption in product and services marketing and sales design, customer service design as well as its use in fostering a customer-centric organization culture.

The webinar host and lecturer, , has over 28 years of work experience obtained in banking, industry, and consulting. Throughout his career as a leader, consultant, trainer, and coach, Michael has worked with Fortune 500 companies such as, but not limited to Airbus, Bayer, BMW, Bosch, ​Continental, Disney, Ford, Liebherr, L'Oréal, Mercedes-Benz, Novartis, Schaeffler, Siemens, ​Universal Studios, Volkswagen, and Würth as well as with Startups and SMEs such as Döhler, Fränkische, HPS Home Power Solutions AG, MW Gemmingen, to name just a few. Furthermore, while having lived and worked in China, Michael was an Adjunct Professor at ESSCA School of Management, teaching subjects including Global Risk Management, Doing Business in Asia, and Cross-Cultural Management to European MBA candidates.

Do not hesitate to sign up to this free-of-charge webinar, today!

Host or Publisher Totuba GmbH