Wayfinding as emotional design: how airport signage guides and reassures us
About this Event
Join us for a conversation with Poppy, whose upcoming article "Tell Me Where I Need to Go: The Emotional Infrastructure of Airport Wayfinding" looks at how we design spaces that speak to everyone at once.
Airport signage might be the most-read design work in the world, and also the least noticed. Poppy's article traces how that language developed, from the modernist sign systems of the pre-digital era to today's debates about identity, universality and digital navigation. We'll be digging into the question at the heart of it: how do you design a space that thousands of different people can read almost without thinking?
Expect a relaxed, conversational evening rather than a formal talk.
Poppy Thaxter is a freelance writer based in Bath, specialising in graphic, branding, and type design. She’s contributed to publications such as TYPE01, The Brand Identity, Imperfect Index, It's Nice That, and Frontify.
Agenda
🕑: 06:30 PM
Door open
🕑: 07:00 PM
Event begins
🕑: 08:00 PM
Q&A
🕑: 08:30 PM - 09:00 PM
Mingle and non-alcoholic drinks
Where is it happening?
Event Location & Nearby Stays:
GBP 4.50
