UW-Whitewater 18th Annual AMA Regional Conference

WHAT: UW-Whitewater AMA's 18th Annual Regional Conference. Students worldwide will attend LIVE (in person) or VIRTUAL (online) to watch keynote presentations from Culvers, Sargento, and the Milwaukee Bucks, compete in competitions, and connect with companies at our career fair. For full details on what is available:

WHEN: Thursday, October 16th & Friday, October 17th, 2025

THEME: Beyond the Brand: Marketing for the Next Generation

FORMAT: LIVE ($20 in person) | VIRTUAL (Free)

Thursday, October 16th - IN PERSON ONLY

• 7-10 PM Game Night & Chapter Social with FREE PIZZA/SODA + Cash Bar
• Hotel Reimbursement Program Available *LIMITED SUPPLY

Friday, October 17th - HYBRID, with specific elements only available IN PERSON

• Career Fair with FREE Breakfast (IN PERSON)
• Keynote Speakers (Culvers, Sargento, Milwaukee Bucks) (HYBRID)
• FREE Lunch (IN PERSON)
• Day of Competitions *$10,000+ in prize money (HYBRID, some competitions only available IN PERSON)
• Awards Ceremony

*$20 LIVE (IN PERSON) fee includes Conference Registration, Thursday Game Night & Chapter Social with free pizza/snacks, Career Corner with free breakfast, special afternoon sessions, free lunch, and more competitions.

Competition Options - .

• Colony Brands Marketing Strategy Case Competition *LIVE ONLY
• Henry Schein Sales Competition *LIVE ONLY
• Victor Envelope Perfect Pitch Competition *LIVE ONLY
• Cottingham & Butler Gatekeeper Competition *LIVE ONLY
• AcuRite Digital Marketing Strategy Competition *HYBRID
• Ho-Chunk Design Competition *HYBRID
• Gartner Sales Competition *VIRTUAL+
• Enterprise Mobility Perfect Pitch Competition *VIRTUAL +

Host or Publisher American Marketing Association