Utilizing a Gratitude Continuum to Strengthen Donor Relationships

Donors are increasingly choosing to vary the organizations they support, rather than donating to the same causes annually. This donor turnover is costly, and one organization estimates that the cost to acquire a new donor is seven times the cost to retain an existing one. Compounding this issue is the fact the average frontline fundraisers transitions to a new role every 18-24 months.

While there has been a lot of conversation around donor relations and donor experience, most institutions are still thinking of these engagements in a transactional way. At KDD Philanthropy, we have moved to a gratitude continuum mindset, one that allows us to be much more transparent, and relational in our approach.

Join us as we discuss ways to build a gratitude continuum into your culture. This session will provide advice, examples, and proactive ways to integrate sound gratitude continuum practices throughout the entire donor cycle.

This webinar is a part of our Timely Topics series. Purchase the webinar individually, or as part of the Timely Topics series.

You may register as many members of your team as you like for one cost (instructions for how to invite team members will be included automatically at the bottom of your AnyMeeting webinar confirmation email). 

Looking for CFRE credit? Full participation in any KDDPhilanthropy webinar is applicable for 1.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. 

Webinars are 60 minutes at 10am PST/11am MST/12noon CST/1pm EST. Participate live or purchase the recordings.

Speaker Background:

Kathy Drucquer Duff — Kathy Drucquer Duff is an expert in advancement and leadership development with clients around the world. She's worked in and with institutions across the nonprofit spectrum, including education, the environment, healthcare, and social services. Her work spans training, coaching, and strategy, and is informed by a strong belief that the best investment a leader can make is in the people who carry out the work of inspiring and securing philanthropy every day.

Kathy founded KDD Philanthropy after honing her approaching in a career that included serving as Associate Vice Chancellor of University Development at University of California, San Diego, Vice President of Philanthropy at Sharp HealthCare Foundation, and Associate Vice President of University Relations and Development at San Diego State University.

Kathy is a regular speaker for the Council for Advancement and Support of Education (CASE) and the Association of Donor Relations Professionals (ADRP). She teaches for Academic Impressions and authored "Productive Conversations with Donors: A Handbook for Frontline Fundraisers."

Host or Publisher KDD Philanthropy