Uncover the Power of Internet Marketing – 1 Day Session in Ottawa, ON
Schedule
Mon Nov 03 2025 at 09:00 am to 05:00 pm
UTC-05:00Location
Regus - ON, Ottawa - Albert & Metcalfe | Ottawa, ON
About this Event
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, snacks, and beverages will be provided to keep you energized and focused.
Course Overview
The marketing landscape has transformed dramatically over the past decade. As marketing is fundamentally about communication, the Internet and especially social media has revolutionized how people connect and engage. With its vast reach and cost-effective tools, the Internet offers unparalleled opportunities for marketers.
Internet Marketing Fundamentals equips you with essential skills to effectively promote your business online. You’ll discover how to leverage powerful content, strengthen your digital presence, and implement strategies that drive real growth. Whether you’re new to marketing or looking to expand your digital expertise, this course provides a strong foundation in today’s most impactful online marketing practices.
Learning Objectives
By the end of this course, participants will be able to:
- Conduct a SWOT Analysis in marketing
- Perform effective Marketing Research
- Apply Real-Time Marketing strategies
- Develop and manage a Brand online
- Understand and use Social Media effectively (Parts I & II)
- Implement SEO Basics for better visibility
- Design and optimize Websites for engagement
- Generate and Capture Leads
- Plan and execute impactful Marketing Campaigns
Prerequisites:
None
Target Audience:
This course is ideal for anyone interested in learning the fundamentals of Internet marketing and building essential digital marketing skills.
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Agenda
SWOT Analysis in Marketing
Info: ● Strength ● Weaknesses ● Opportunities ● Threats ● Case Study ● Review Questions
Marketing Research
Info: ● Consume All Media ● Finding the Right Price ● Product Development and Improvement ● Identify Your Target Audience ● Case Study ● Review Questions
Real Time Marketing
Info: ● Dynamic Content ● Engagement Builds Followers ● Constant Readiness and Monitoring ● The Time the Place and the Media ● Case Study ● Review Questions
Brand Management
Info: ● Every Interaction Counts ● Consistent Through all Media ● Unique Qualities ● Needs to be Actively Managed ● Case Study ● Review Questions
Social Media (I)
Info: ● You are Building a Community ● A Personal Touch ● Brand Champions ● Make it Easy to Share ● Case Study ● Review Questions
SEO Basics
Info: ● Relevant and Original Content ● Keywords ● Value Proposition ● Linking ● Case Study ● Review Question
Social Media (II)
Info: ● Content is King ● Blog and Interact ● Webinars ● Constant Monitoring ● Case Study ● Review Questions
Website Characteristics
Info: ● SEO Optimization ● Landing Page ● Analytics ● Mobile and Tablet Friendly ● Case Study ● Review Questions
Capturing Leads
Info: ● Lead Management and Generation ● Give Something Away ● Quality vs. Quantity ● Capture Repeat Customers ● Case Study ● Review Questions
Campaign Characteristics
Info: ● Tailored for Your Audience ● Use Powerful Words ● The 4 W’s of a Campaign ● Monitor and Tweak ● Case Study ● Review Questions
Wrapping Up
Info: ● Words from the Wise ● Review of Parking Lot ● Lessons Learned ● Completion of Action Plans and Evaluations
Where is it happening?
Regus - ON, Ottawa - Albert & Metcalfe, 116 Albert Street Suite 200 & 300, Ottawa, CanadaEvent Location & Nearby Stays:
CAD 565.37
