Digital Marketing Essentials – 1 Day Session in Ottawa
Schedule
Mon Nov 03 2025 at 09:00 am to 05:00 pm
UTC-05:00Location
Albert/Metcalfe | Ottawa, ON
About this Event
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs
Certification: Course Completion Certificate
Refreshments: Lunch, snacks, and beverages will be provided to keep you energized and focused.
Course Overview:
The digital era has transformed marketing, and the Internet has become an essential tool for reaching and engaging audiences. Social media and online platforms offer low-cost opportunities to market your business effectively. Internet Marketing Fundamentals equips you with practical skills to leverage content, manage brands, optimize websites, and run impactful online campaigns to grow your business.
Learning Objectives:
By the end of this course, participants will be able to:
- Conduct SWOT analysis for marketing strategies
- Perform marketing research and identify target audiences
- Implement real-time marketing techniques
- Manage and enhance brand presence
- Utilize social media effectively (Parts I & II)
- Understand SEO basics and website optimization
- Capture leads and manage campaigns effectively
Prerequisites:
None
Target Audience:
Anyone interested in learning foundational skills in Internet marketing.
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Why This Course Is the Right Fit for You?
This course is designed to equip you with practical Internet marketing skills in just one day. You’ll learn how to leverage SEO, social media, and online campaigns to build your brand, capture leads, and grow your business. Ideal for beginners and professionals alike, it provides actionable strategies you can apply immediately. You will gain insights into marketing research, brand management, and real-time engagement techniques. By the end of the course, you’ll have a clear understanding of how to create effective campaigns, optimize your website, and connect with your target audience more efficiently. This course empowers you to take control of your digital presence and achieve measurable results.
📧Ready to bring this powerful workshop to your team? Contact us at [email protected] to schedule your customized in-house session.
Agenda
SWOT Analysis in Marketing
Info: Strengths, Weaknesses, Opportunities, Threats, Case Study, Review Questions
Marketing Research
Info: Media consumption, pricing, product development, audience identification, Case Study, Review Questions
Real-Time Marketing
Info: Dynamic content, engagement, monitoring, timing strategies, Case Study, Review Questions
Brand Management
Info: Consistency, unique qualities, active management, Case Study, Review Questions
Social Media (I)
Info: Community building, personal touch, brand champions, sharing, Case Study, Review Questions
SEO Basics
Info: Content, keywords, value proposition, linking, Case Study, Review Questions
Social Media (II)
Info: Blogging, interaction, webinars, monitoring, Case Study, Review Questions
Website Characteristics
Info: SEO optimization, landing pages, analytics, mobile-friendly design, Case Study, Review Questions
Capturing Leads
Info: Lead generation, quality vs. quantity, repeat customers, Case Study, Review Questions
Campaign Characteristics
Info: Audience-focused campaigns, effective messaging, monitoring, Case Study, Review Questions
Wrapping Up
Info: Lessons learned, review, action plans, course evaluation
Where is it happening?
Albert/Metcalfe, 116 Albert Street Suite 200 & 300, Ottawa, CanadaEvent Location & Nearby Stays:
CAD 565.37
