TRIO Presents: The relationship between AI, PPC and SEO in 2026

After the success of our SEO event last October, we’re back — and this time, we’re bringing PPC into the conversation 🚀

AI is reshaping search faster than ever, changing how people discover, click, and convert. Join us for an insightful talk + panel session where we’ll explore AEO (Answer Engine Optimisation), paid search, and what’s next for digital marketing. Expect practical insights, expert opinions, and plenty of takeaways you can apply straight away.

Whether you’re focused on SEO, PPC, or the wider search landscape, this session will help you stay ahead of the curve.

Agenda:

Arrival & Networking

• Guest check-in
• Tea, coffee, juice, light breakfast/brunch served
• Informal introductions

Welcome from Trio Media

• Brief intro to the event
• Housekeeping
• Overview of the upcoming event

Key Discussion:

• AI and PPC
• ChatGPT introducing ads
• Do ads need to move further into long-tail, high-intent?
• AEO + PPC

Break

11:15 - 12:00

Panel Discussion

• Q&A
• What’s working/what’s not
• Collaborative idea sharing

Wrap-Up & Next Steps

• Takeaways
• Thank-you and informal networking

• Fresh pastries and flapjack
• Fresh juices, teas, coffee

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Trio Media - Marketing Services