Transform Your Business: Learn to Adapt &Align with What People Need

Workshop Series Overview
This is the second in series of 5 workshops taking place this year with workshop 3 in March; this series of engaging workshops is designed to equip business professionals with the tools and insights needed to thrive in today's competitive landscape.

After completing the five workshops, participants will possess practical tools and insights for
avoiding common business pitfalls, strategically positioning their business, and engaging customers effectively. You will be equipped to adapt to market needs, leverage emotional intelligence in marketing, and drive your business beyond inertia to achieve sustained success.

Agenda - Workshop 2: Transform Your Business: Learn to Adapt and Align with What People Actually Need

• Purpose: Learn how to tweak your business ideas to meet what customers really want and
need.
• Goal: Use practical methods to make sure your products or services fit well with customer
demands, boosting customer interest and sales.
• Length: 40 minutes presentation and 20 minutes questions

Missed workshop 1? Book here (Jan 27)

In March will be Workshop 3:

In April will be Workshop 4 (booking will open in Feb): People Buy Emotions, Not Products: Connect Better Using Emotions in Marketing.

About the Speaker

Alessandro Calzolari is a seasoned expert in Marketing and Consumer Psychology Consulting. Consumer psychology studies why people buy things they like. Alessandro uses emotional intelligence (EQ) to improve how businesses communicate with their customers, helping to build stronger customer loyalty and engagement. He combines the latest psychological insights with effective marketing strategies, enhancing client relationships and business growth. His methods focus on truly understanding and meeting the needs and challenges of the target audience. Passionate about the power of emotional intelligence in marketing, Alessandro demonstrates how it can revolutionise marketing strategies and boost client satisfaction, turning customers into strong supporters of the brand.

Alessandro can assist you with:

• Learning what is essential to connect with your audience through marketing that they can relate to.
• Attracting higher-quality clients.
• Establishing a unique and unmatched position in your industry.

This is an In-Person event at BIPC Sussex, first floor of Jubilee Library, Jubilee St, Brighton BN1 1GE

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.

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Increase your chances of business success

Business & IP Centre Sussex supports people to start, grow and protect their businesses in Sussex. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops, webinars and networking events.

W hat if I don't live / have my business in Sussex?

Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network

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FAQs

What is your cancellation policy?

The majority of our events are free, but places are often limited - especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing [email protected].

Can I attend if I'm not a member of the library?

Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

How can I find out about any news & upcoming events?

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Host or Publisher BIPC Brighton & Hove