Training on The Art of Sales Negotiation
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📣 𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐒𝐚𝐥𝐞𝐬 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧
An AI-Integrated Signature Workshop for Sales Professionals
Master Negotiation. Create Value. Close Better Deals.
In today’s competitive business environment, sales professionals are expected to do much more than present products, discuss prices, and close orders. Effective sales negotiation requires the ability to understand customer needs, ask powerful questions, communicate with impact, build trust, handle resistance, persuade ethically, create value, make strategic decisions, and ultimately move the conversation toward a successful deal. This exclusive 2-day signature workshop is designed to help sales professionals strengthen these capabilities through practical frameworks, real-life case studies, role plays, simulations, AI-powered exercises, and hands-on learning.
🔴 PROBLEM STATEMENT
Sales professionals frequently face challenging situations where customers demand discounts, compare competitors, delay decisions, raise objections, or focus heavily on price. Many negotiations become difficult because salespeople enter the conversation without sufficient preparation, fail to uncover the customer's real interests, ask weak questions, listen without fully understanding, or respond to pressure by immediately offering concessions. In many cases, the challenge is not the product or service—it is how the negotiation is communicated and managed. Sales professionals therefore need a structured approach to prepare for negotiation, understand customer psychology, establish trust, communicate strategically, manage multiple issues, use persuasion effectively, make better decisions, and confidently move from negotiation to deal closing.
🎯 TRAINING OBJECTIVES
This workshop is designed to equip participants with the mindset, communication skills, negotiation frameworks, persuasion techniques, and AI-powered tools required to manage sales negotiations more strategically. Participants will learn how to prepare effectively before entering a negotiation, communicate with confidence, use powerful questions to uncover customer needs and interests, listen empathetically, build trust, understand different communication and personality patterns, apply ethical persuasion, and manage price and value discussions. They will also learn the core principles of Harvard negotiation, BATNA and ZOPA, the Six Stages of conducting a sales negotiation, and the DECIDE Model for effective decision-making. Most importantly, participants will practice applying these concepts to realistic business situations so they can negotiate with greater confidence, create value, achieve win-win outcomes, and close better deals.
💎 TRAINING BENEFITS
By participating in this signature workshop, sales professionals will gain a more practical and structured approach to sales negotiation that can be applied immediately in their real-world customer interactions. They will become better equipped to manage negotiation pressure, communicate with greater impact, discover hidden customer needs through powerful questioning, listen and respond with empathy, build stronger customer trust, influence decisions through ethical persuasion, and negotiate beyond simply reducing price. Participants will also learn how to leverage AI as a practical negotiation partner for preparation, customer analysis, questioning, objection handling, strategy development, and role-play practice. Through real-life case studies, role plays, negotiation simulations, self-assessments, and hands-on learning, participants will develop the confidence and capability to prepare better, negotiate strategically, create greater value, make better decisions, and close deals more effectively.
👥 WHO CAN JOIN?
This exclusive workshop is suitable for Sales Leaders, Sales Professionals, C-Suite Management, Customer Service Professionals, Business Development Professionals, Key Account Managers, Sales & Marketing Professionals, Entrepreneurs, Business Owners, and anyone who wants to learn and strengthen their sales negotiation capabilities.
📚 CONTENTS TO BE COVERED
01. Positive Psychology in Sales Negotiation:
Develop a positive and confident mindset for managing pressure, uncertainty, rejection, and challenging negotiation situations.
02. Effective Communication in Sales Negotiation:
Understand how effective verbal, non-verbal, and interpersonal communication can influence customer conversations and negotiation outcomes.
03. The Power of Questions in Sales Negotiation:
Learn open-ended and powerful questioning techniques, including the 1H + 5W Method, to uncover customer needs, interests, concerns, and priorities.
04. AI-Powered Sales Negotiation:
Learn how to use AI for customer analysis, negotiation preparation, powerful questioning, objection handling, strategy development, role-play, and negotiation support.
05. Trust & Persuasion in Sales Negotiation:
Understand how trust and ethical persuasion influence customer decisions and learn practical approaches for building credibility and stronger business relationships.
06. The Core Principles of Harvard in Sales Negotiation:
Explore the core principles of Harvard negotiation, including BATNA, ZOPA, interests, value creation, and win-win negotiation.
07. Six Stages for Conducting a Sales Negotiation:
Learn a structured six-stage approach to preparing, conducting, managing, and advancing a sales negotiation toward agreement and deal closing.
08. Decision Making Model by DECIDE Model:
Apply the DECIDE Model to make better, more structured decisions when dealing with complex sales negotiation situations.
🧠 PRACTICAL LEARNING EXPERIENCE
This is designed as a highly interactive signature workshop, not a lecture-only training. Participants will work with real-life case studies, role plays, negotiation simulations, self-assessments, AI-powered exercises, practical tools, and hands-on learning experiences to connect the concepts directly with real-world sales situations.
👤 RESOURCE PERSON
YOUSUF EFTI, PHD
SALES LEADERSHIP TRAINER
AI-Integrated Learning Strategist
Dr. Yousuf Efti is a globally certified Sales Leadership Trainer and business-focused learning strategist with 23+ years of experience in Sales & Leadership. He has delivered 1,650+ training and speaking sessions and brings extensive practical experience in sales leadership, sales performance, communication, emotional intelligence, public speaking, customer service, and leadership development.
He was recognized as the Best Award-Winning Trainer in South Asia by ISTD in 2023. He holds a PhD in Management (MYS), MBA in Marketing, and PGDSSD (UK). He is an IFC-LPI and EDUPRO (USA & UK) Certified Trainer and is on the IFC-PCC Path.
Dr. Yousuf Efti is the Founder of Trainers Association of Bangladesh, Director of FBHRO, and CEO of Future Icon. He has worked with leading organizations across Bangladesh and internationally, bringing a strong combination of corporate experience, sales expertise, leadership development, and AI-integrated learning into his programs.
📅 EVENT DETAILS
Date: 25–26 September 2026
Time: 9:00 AM – 6:00 PM
Venue: Dhanmondi, Dhaka
Registration Link: https://forms.gle/BYsdETztbi4rnsDv9
💰 INVESTMENT
Nomination - Investment
Per Participant - BDT 24,999
3–5 Nominations - BDT 20,999 per participant
5–10 Nominations - BDT 18,999 per participant
10+ Nominations - BDT 16,999 per participant
For Payment:
bKash (Payment Option) - 01711687068
Bank Details:
Acc Name : Future icon
Acc number : 1781100000072
Branch Name: Islamic Banking Branch
Bank Name: City Bank Plc
Swift code: CIBLBDDH
Routing Number: 225272868
Fee + Tax and VAT will be added as per government policy.
⚠️ LIMITED SEATS: 30 ONLY
First Come, First Served
📞 CONTACT INFORMATION
📱 +880 1754 325 325
📧 [email protected]
🌐 futureiconbd.com
📍 House: 398, 2nd Floor, R-29, Mohakhali DOHS, Dhaka
Organized by Future Icon
🚀 MASTER NEGOTIATION. CREATE VALUE. CLOSE BETTER DEALS.
If you want your sales team to move beyond price negotiation and develop the ability to create value, influence decisions, manage difficult conversations, and close better deals, this exclusive signature workshop is designed for you.
#TheArtOfSalesNegotiation
#SalesNegotiation
#DealClosing
#AIIntegratedSales
#SalesLeadership
#NegotiationSkills
#FutureIcon
#SalesProfessionals
An AI-Integrated Signature Workshop for Sales Professionals
Master Negotiation. Create Value. Close Better Deals.
In today’s competitive business environment, sales professionals are expected to do much more than present products, discuss prices, and close orders. Effective sales negotiation requires the ability to understand customer needs, ask powerful questions, communicate with impact, build trust, handle resistance, persuade ethically, create value, make strategic decisions, and ultimately move the conversation toward a successful deal. This exclusive 2-day signature workshop is designed to help sales professionals strengthen these capabilities through practical frameworks, real-life case studies, role plays, simulations, AI-powered exercises, and hands-on learning.
🔴 PROBLEM STATEMENT
Sales professionals frequently face challenging situations where customers demand discounts, compare competitors, delay decisions, raise objections, or focus heavily on price. Many negotiations become difficult because salespeople enter the conversation without sufficient preparation, fail to uncover the customer's real interests, ask weak questions, listen without fully understanding, or respond to pressure by immediately offering concessions. In many cases, the challenge is not the product or service—it is how the negotiation is communicated and managed. Sales professionals therefore need a structured approach to prepare for negotiation, understand customer psychology, establish trust, communicate strategically, manage multiple issues, use persuasion effectively, make better decisions, and confidently move from negotiation to deal closing.
🎯 TRAINING OBJECTIVES
This workshop is designed to equip participants with the mindset, communication skills, negotiation frameworks, persuasion techniques, and AI-powered tools required to manage sales negotiations more strategically. Participants will learn how to prepare effectively before entering a negotiation, communicate with confidence, use powerful questions to uncover customer needs and interests, listen empathetically, build trust, understand different communication and personality patterns, apply ethical persuasion, and manage price and value discussions. They will also learn the core principles of Harvard negotiation, BATNA and ZOPA, the Six Stages of conducting a sales negotiation, and the DECIDE Model for effective decision-making. Most importantly, participants will practice applying these concepts to realistic business situations so they can negotiate with greater confidence, create value, achieve win-win outcomes, and close better deals.
💎 TRAINING BENEFITS
By participating in this signature workshop, sales professionals will gain a more practical and structured approach to sales negotiation that can be applied immediately in their real-world customer interactions. They will become better equipped to manage negotiation pressure, communicate with greater impact, discover hidden customer needs through powerful questioning, listen and respond with empathy, build stronger customer trust, influence decisions through ethical persuasion, and negotiate beyond simply reducing price. Participants will also learn how to leverage AI as a practical negotiation partner for preparation, customer analysis, questioning, objection handling, strategy development, and role-play practice. Through real-life case studies, role plays, negotiation simulations, self-assessments, and hands-on learning, participants will develop the confidence and capability to prepare better, negotiate strategically, create greater value, make better decisions, and close deals more effectively.
👥 WHO CAN JOIN?
This exclusive workshop is suitable for Sales Leaders, Sales Professionals, C-Suite Management, Customer Service Professionals, Business Development Professionals, Key Account Managers, Sales & Marketing Professionals, Entrepreneurs, Business Owners, and anyone who wants to learn and strengthen their sales negotiation capabilities.
📚 CONTENTS TO BE COVERED
01. Positive Psychology in Sales Negotiation:
Develop a positive and confident mindset for managing pressure, uncertainty, rejection, and challenging negotiation situations.
02. Effective Communication in Sales Negotiation:
Understand how effective verbal, non-verbal, and interpersonal communication can influence customer conversations and negotiation outcomes.
03. The Power of Questions in Sales Negotiation:
Learn open-ended and powerful questioning techniques, including the 1H + 5W Method, to uncover customer needs, interests, concerns, and priorities.
04. AI-Powered Sales Negotiation:
Learn how to use AI for customer analysis, negotiation preparation, powerful questioning, objection handling, strategy development, role-play, and negotiation support.
05. Trust & Persuasion in Sales Negotiation:
Understand how trust and ethical persuasion influence customer decisions and learn practical approaches for building credibility and stronger business relationships.
06. The Core Principles of Harvard in Sales Negotiation:
Explore the core principles of Harvard negotiation, including BATNA, ZOPA, interests, value creation, and win-win negotiation.
07. Six Stages for Conducting a Sales Negotiation:
Learn a structured six-stage approach to preparing, conducting, managing, and advancing a sales negotiation toward agreement and deal closing.
08. Decision Making Model by DECIDE Model:
Apply the DECIDE Model to make better, more structured decisions when dealing with complex sales negotiation situations.
🧠 PRACTICAL LEARNING EXPERIENCE
This is designed as a highly interactive signature workshop, not a lecture-only training. Participants will work with real-life case studies, role plays, negotiation simulations, self-assessments, AI-powered exercises, practical tools, and hands-on learning experiences to connect the concepts directly with real-world sales situations.
👤 RESOURCE PERSON
YOUSUF EFTI, PHD
SALES LEADERSHIP TRAINER
AI-Integrated Learning Strategist
Dr. Yousuf Efti is a globally certified Sales Leadership Trainer and business-focused learning strategist with 23+ years of experience in Sales & Leadership. He has delivered 1,650+ training and speaking sessions and brings extensive practical experience in sales leadership, sales performance, communication, emotional intelligence, public speaking, customer service, and leadership development.
He was recognized as the Best Award-Winning Trainer in South Asia by ISTD in 2023. He holds a PhD in Management (MYS), MBA in Marketing, and PGDSSD (UK). He is an IFC-LPI and EDUPRO (USA & UK) Certified Trainer and is on the IFC-PCC Path.
Dr. Yousuf Efti is the Founder of Trainers Association of Bangladesh, Director of FBHRO, and CEO of Future Icon. He has worked with leading organizations across Bangladesh and internationally, bringing a strong combination of corporate experience, sales expertise, leadership development, and AI-integrated learning into his programs.
📅 EVENT DETAILS
Date: 25–26 September 2026
Time: 9:00 AM – 6:00 PM
Venue: Dhanmondi, Dhaka
Registration Link: https://forms.gle/BYsdETztbi4rnsDv9
💰 INVESTMENT
Nomination - Investment
Per Participant - BDT 24,999
3–5 Nominations - BDT 20,999 per participant
5–10 Nominations - BDT 18,999 per participant
10+ Nominations - BDT 16,999 per participant
For Payment:
bKash (Payment Option) - 01711687068
Bank Details:
Acc Name : Future icon
Acc number : 1781100000072
Branch Name: Islamic Banking Branch
Bank Name: City Bank Plc
Swift code: CIBLBDDH
Routing Number: 225272868
Fee + Tax and VAT will be added as per government policy.
⚠️ LIMITED SEATS: 30 ONLY
First Come, First Served
📞 CONTACT INFORMATION
📱 +880 1754 325 325
📧 [email protected]
🌐 futureiconbd.com
📍 House: 398, 2nd Floor, R-29, Mohakhali DOHS, Dhaka
Organized by Future Icon
🚀 MASTER NEGOTIATION. CREATE VALUE. CLOSE BETTER DEALS.
If you want your sales team to move beyond price negotiation and develop the ability to create value, influence decisions, manage difficult conversations, and close better deals, this exclusive signature workshop is designed for you.
#TheArtOfSalesNegotiation
#SalesNegotiation
#DealClosing
#AIIntegratedSales
#SalesLeadership
#NegotiationSkills
#FutureIcon
#SalesProfessionals
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Where is it happening?
Dhanmondi, Dhaka, Bangladesh
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherFuture Icon
