Trade - The Buyer's Perspective

"Finding the actual buyer is the critical challenge we are facing."
Exporters from emerging markets to the UK and EU often face a critical challenge: 'How do we connect with the right buyers for our product?' Meanwhile, many UK industry buyers are uncertain about how to engage and unclear on key considerations.

Join us on the 25th of September, for a collaborative discussion designed to help exporters better connect with UK buyers and provide buyers with a deeper understanding of the benefits of trading with emerging markets.

With over 63% of surveyed exporters identifying the UK as their preferred market, understanding buyer expectations is crucial.

Our discussion is supported by data collected earlier this year in collaboration with two leading trade organizations in Addis Ababa. We engaged 170 Ethiopian exporters to identify their key challenges in exporting to the EU27 and UK markets. This research highlights significant barriers and provides actionable insights into trade opportunities, when supported by effective market entry strategies.

UK based - organisation's buyers and procurement professionals

This event is ideal for UK-based professionals, if you are seeking to understand the nuances of sourcing from emerging markets, are actively looking to expand your supplier network and can strengthen the sustainable supply chain. Your insights and guidance will be invaluable in helping exporters align their product and service offerings to meet your business needs and the demands of the UK consumer.

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EU and other - organisation's buyers and procurement professionals

While the trade exchange is focused on the UK market, EU and other international procurement professionals are very welcome to join and your point of view is valued. If you are not based in the UK, we recommend you consider joining us online and taking advantage of the interactive networking opportunities.

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Exporters to the UK market

We actively encourage exporters, who may have contributed to the original BEC survey data, in addition to wider regional exporters to attend. While many aspects of the discussion will be informed by Ethiopian export activity, insights from our UK industry experts plus UK consumer behaviour specialists can be applied broadly. Takeaways are designed to help you answer the question "how do I connect with the right buyer?" and support your efforts in refining your market entry strategy.

Trade professionals​

For businesses offering trade facilitation, supply chain and logistics services, you can take advantage of the trade exchange targeted networking opportunity to secure new clients. In addition to expanding your understanding of how best to facilitate trade between emerging markets, with a focus on the African continent, and the UK.

Investors​

For investors exploring emerging markets or seeking impact investment opportunities, this trade exchange is a good launch pad. Exporters with growth potential will need your support to enter the UK market and take advantage of the scale of the UK consumer base. If you are UK based, you are welcome to join the in-person networking while also connecting with investment opportunities online. We recognise that your conversations are likely to continue after the trade exchange has ended and we will share with you exporter contact details, with their permission, for your follow-up.

Trade promotion​​

Policy makers, capacity builders, academics and those involved in trade promotion, are very welcome to attend. Gaining insight into the needs of UK buyers and procurement professionals when trading with emerging markets will help inform your work in developing policies and designing effective capacity-building programmes for both emerging market exporters and their UK based customers.

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Trade - The Buyers Perspective is hosted by AMA - Advanced Market Access, with the support of industry experts and event professionals. This is an exclusive event limited to 100 in-person attendees in addition to online participants and contributors.

With a proven track record of over 10 years private and development sector market engagement we are expert facilitators of impactful discussions and providing a platform for creating meaningful business connections.

We are focused on results and aim for participants to leave with actionable strategies and clear next steps. Whether that is closing a trade deal, securing a new partnership or refining a market entry strategy.

We aim to be transparent and clear in all of our communications regarding the event. If you have any questions, please contact: [email protected].

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NOTE:

In-person participation is limited to 100 attendees.

For more detailed information please visit: https://www.amabilidad.eu.

Important: Venue to be finalised.

This event is available both in-person and online.

Host or Publisher AMA - Advanced Market Access