Tony Martin: From Seedling to Sensation – How New Zealand Creates the Apples and Pears of the Future
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Have you ever bitten into an apple and wondered where it came from?
Not the orchard.
Not the supermarket.
But the very first idea that eventually became the fruit in your hand.
Creating a new apple or pear variety isn't something that happens overnight. It can take years of research, testing, patience and innovation before a single piece of fruit reaches consumers.
Join Tony Martin, Chief Executive of Prevar, for a fascinating behind-the-scenes Learning Lunch exploring how New Zealand is helping shape the future of fruit.
From understanding changing consumer tastes to developing entirely new varieties, Tony will reveal the remarkable journey from seedling to supermarket shelf and the science, strategy and creativity that make it possible.
You'll discover how some of New Zealand's most successful apple and pear varieties were developed, what makes a fruit variety stand out in global markets, and why innovation in horticulture requires both long-term thinking and bold decision-making.
Best of all, this isn't just a conversation.
Guests will enjoy a guided tasting of different apple and pear varieties, offering a rare opportunity to experience firsthand the flavours, textures and characteristics that breeders spend years developing.
This is a wonderful opportunity to look at something familiar in a completely new way.
Meet Tony 🎤
Tony Martin is Chief Executive of Prevar, the innovation and commercialisation company behind many of New Zealand and Australia's leading apple and pear varieties. With more than two decades of leadership experience across agribusiness, innovation and international markets, Tony works at the intersection of science, consumer insight and global horticulture, helping bring world-class fruit varieties from concept to consumers around the world.
What We'll Explore
• How new apple and pear varieties are created
• The science and strategy behind fruit innovation
• What consumers really want from future fruit varieties
• The journey from research programme to supermarket shelf
• Why innovation often requires patience, persistence and long-term thinking
📍 Location: FoodEast-Haumako, Hawke's Bay
📅 Date: Wednesday 10 March 2027
🕙 Time: 11:00am – 1:30pm
☕ Refreshments: Lunch and fruit tasting included
🎟️ Tickets: $95 per person
👥 Hosted by Love Heart
Warm, welcoming learning experiences designed for people who enjoy discovering new ideas and meeting interesting people.
Not the orchard.
Not the supermarket.
But the very first idea that eventually became the fruit in your hand.
Creating a new apple or pear variety isn't something that happens overnight. It can take years of research, testing, patience and innovation before a single piece of fruit reaches consumers.
Join Tony Martin, Chief Executive of Prevar, for a fascinating behind-the-scenes Learning Lunch exploring how New Zealand is helping shape the future of fruit.
From understanding changing consumer tastes to developing entirely new varieties, Tony will reveal the remarkable journey from seedling to supermarket shelf and the science, strategy and creativity that make it possible.
You'll discover how some of New Zealand's most successful apple and pear varieties were developed, what makes a fruit variety stand out in global markets, and why innovation in horticulture requires both long-term thinking and bold decision-making.
Best of all, this isn't just a conversation.
Guests will enjoy a guided tasting of different apple and pear varieties, offering a rare opportunity to experience firsthand the flavours, textures and characteristics that breeders spend years developing.
This is a wonderful opportunity to look at something familiar in a completely new way.
Meet Tony 🎤
Tony Martin is Chief Executive of Prevar, the innovation and commercialisation company behind many of New Zealand and Australia's leading apple and pear varieties. With more than two decades of leadership experience across agribusiness, innovation and international markets, Tony works at the intersection of science, consumer insight and global horticulture, helping bring world-class fruit varieties from concept to consumers around the world.
What We'll Explore
• How new apple and pear varieties are created
• The science and strategy behind fruit innovation
• What consumers really want from future fruit varieties
• The journey from research programme to supermarket shelf
• Why innovation often requires patience, persistence and long-term thinking
📍 Location: FoodEast-Haumako, Hawke's Bay
📅 Date: Wednesday 10 March 2027
🕙 Time: 11:00am – 1:30pm
☕ Refreshments: Lunch and fruit tasting included
🎟️ Tickets: $95 per person
👥 Hosted by Love Heart
Warm, welcoming learning experiences designed for people who enjoy discovering new ideas and meeting interesting people.
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Where is it happening?
Hawkes Bay, Wellington, New Zealand
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherLove Heart NZ
