Think & Link with Monica Nassif and Rob Vischer

We have Monica Nassif, founder of Mrs. Meyers and author of “I Bottled my Mother” and Rob Vischer, President of the University of St Thomas.
You’re about to ask, what on this planet do these two have to do with each other? Two values based institutions, built on a mission to, educate or clean. What does it mean to build something that stands for something? How hard is it to keep true to your mission when the world around you, or your mom, gets noisy? What did SC Johnson fail to acquire when they bought Mrs Meyers?
The red threads for this pairing are going to form a beautiful tapestry.
KEY AREAS OF LEARNING:

One: Is there a difference between a values-based brand and a values-based institution — or is it just age and scale?
Two: How do you take a set of values and make them operational, visible and durable?
Three: Our community, What does the Midwest get right about building institutions / brands that the coasts miss?

EVENT MODERATORS:

Aaron Keller, Managing Principal, Capsule

Surya Sukumar, Managing Director, Capsule

ABOUT THINK & LINK:

Capsule’s Think & Link began as a french-style salon in 2008 out of the agency’s kitchen, to discuss the relevant topics of the day, connect with other like-minded individuals and share inspiring stories. Nearly two decades later, it continues to create an inclusive, intellectual space for learning and networking– bringing national business, brand, and design leaders to the stage.

ABOUT CAPSULE:

Think & Link is hosted by Capsule, a special projects agency in Minneapolis working with brands like PepsiCo, Patagonia, Osprey, Tyson Foods, Arc’teryx, Curaleaf and Kwik Trip on complex marketing, design, and brand challenges.

EVENT SPONSORS:

Lake One, a modern growth and technology partner helping B2B brands navigate digital transformation across marketing, sales and customer experience.

RSP Architects, founded in 1978 and serving a diverse range of clients nationally and internationally. Providing architectural design services to many industries and for organizations Fortune 100 large to start-ups.

2026 Special Olympics USA Games, a national multi-sport event dedicated to celebrating ability and inclusion, uniting thousands of athletes with intellectual disabilities, coaches, and communities while advancing the mission of Special Olympics to foster acceptance and create lasting positive change through sport.

In-Person Attendance Details:

3:00 - 4:00 pm CST: Arrival Grain Belt Brewery. Parking is free.

4:00 - 5:00 pm CST: Conversation with our guests.

5:00 - 5:30 pm CST: Close, networking, and looking forward to the next one.

Drinks and appetizers will be served. RSVP required for event entry. Parking, entrance and additional attendance details will be sent via email prior to the event.
Attendance is $35 (unless you’re an early bird). Food, parking, and libations are included. Active participation is expected.

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Host or Publisher Capsule Design