The Wellness Trend in Travel: Enhancing Loyalty and Revenue

This is an official Wellist Week event

The wellness trend in travel has evolved from a luxury amenity to a key driver of guest decision-making, brand loyalty, and revenue growth. Today’s travelers are increasingly seeking experiences that support their physical, mental, and emotional wellbeing—creating a significant opportunity for hotels and resorts to differentiate their offerings.

From personalized spa journeys and advanced fitness programming to sleep optimization, nutrition, and mindfulness, wellness has become an integral touchpoint throughout the guest experience.

By strategically embedding wellness into the brand and operational framework, hospitality leaders can strengthen emotional connections, extend length of stay, and drive repeat visitation. This session will explore how wellness-centric offerings not only elevate guest satisfaction but also unlock new revenue streams, positioning properties for long-term success in an experience-driven market.

Panelists Include:

Patrick Fernandes, Managing Director, Carillon Miami Wellness Resort (Moderator)

• Curtis Crider, President, Greater Miami Beach Hotel Association (GMBHA)
• Ana Ramirez, KALĀ Design Group | WITT Board Member
• Amanda Frasier, President of Standards & Ratings, Forbes Travel Guide
• Steve Schwartz, Founder, Art of Tea
• Jonathan Marcoschamer, Co-Founder, OpenSeed

Wellist Week is Miami’s inaugural citywide celebration of wellness business and culture taking place April 13–19, 2026 in the Miami Design District and across the city.

In the spirit of Art Basel, Wellist Week will unite the business and culture of wellness through an immersive series of experiences, gatherings, and conversations that spotlight Miami as the global epicenter of well-being.

If you are building a business in wellness, join us the Wellist Forum.

Join our Miami-wide Wellist community to meet likeminded people offline here.

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