The Startup Playbook: Idea to Income at the Dalton IDEA Center

Have a business idea but not sure what comes next?
The Startup Playbook is designed to help aspiring entrepreneurs move from IDEA to INCOME by turning concepts into a clear, actionable path toward business ownership.
Whether you are starting from scratch or refining an early-stage idea, this beginner-friendly series will help you move forward with clarity, confidence, and direction.
This series is ideal for:
- Aspiring entrepreneurs
- Side hustlers
- Creatives and makers
- Students and young professionals
- Individuals exploring business ownership for the first time
By the end of this two-part series, participants will walk away with a clearer business model, practical next steps, and connections to regional startup resources.
PART 1: Interactive Workshop
During this interactive workshop, participants will:
- Refine their business idea and target customer
- Identify the problem their business solves
- Explore revenue streams and startup costs
- Learn how to use the Business Model Canvas
- Connect with startup resources and support organizations
Choose ONE session date/location that works best for your schedule.
- Tuesday, June 9 | 5:30 PM – 6:30 PM | SOVA Innovation Hub, South Boston
- Tuesday, June 16 | 12:00 PM – 1:00 PM | SOVA Innovation Hub, South Boston
- Tuesday, July 14 | 5:30 PM – 6:30 PM | Dalton IDEA Center, Martinsville
- Tuesday, July 21 | 12:00 PM – 1:00 PM | Dalton IDEA Center, Martinsville
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PART 2: One-on-One Follow-Up Support
After attending a workshop session, participants may schedule a free one-on-one follow-up session with a RISE Business Navigator to:
- Refine their business model
- Receive personalized feedback
- Identify next steps
- Connect with funding pathways and startup resources
- Explore additional RISE and partner organization support
These follow-up sessions are designed to help participants move from learning to action with guidance tailored to their specific idea or business goals.
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This series is facilitated by RISE Business Navigators who connect entrepreneurs to resources, regional partners, mentorship opportunities, and business support services across Southern Virginia.
Space is limited. Register today to reserve your seat!