The Secrets of Marketing Psychology

Ever wonder how movie theaters get you to buy the big bucket of popcorn, why people often leave a car dealership spending more than they planned, or how “Chilean sea bass” became a gourmet dish even though it is not actually bass at all? In this class, you’ll learn the real-world psychology behind pricing, positioning, scarcity, social proof, storytelling, branding, and customer experience, and how to use those principles ethically in your own marketing.

About the teacher:

Christian Olivelli has spent the last decade working in marketing for large organizations, while also freelancing with small and mid-sized businesses. He currently resides in the Chattanooga area and works full time for Mayo Clinic. Throughout his career, Christian has developed a deep interest in marketing psychology and the ways brands of all sizes use human behavior to shape memorable, effective campaigns. Through his classes at The Chattery, he hopes to share practical marketing insights in fun, accessible ways that help support small business growth in the community.

For details about our refund and class cancellation policy, visit .