The Power of Stories: How to Create Content That Connects (Workshop)

The Power of Story: How to Create Content That Connects

A relaxed, interactive 3-hour workshop to help you find your stories, tell them well and turn them into content that genuinely connects with your audience.

Here's something a lot of people don't realise - you already have everything you need to create brilliant content. The client win you mentioned in passing. The behind-the-scenes moment you thought was too boring to share. The everyday anecdote that made someone smile. These are your stories. And when you learn how to tell them well, they become some of the most powerful content you'll ever create.

This workshop is for anyone who wants to create content that feels authentic, interesting and actually gets results - without staring at a blank screen wondering what on earth to post.

What we'll cover:

• The art of storytelling in a business context and why it works so well
• How to use client wins and success stories to your advantage
• How to turn everyday anecdotes into brilliant, engaging content
• Making the most of behind-the-scenes moments and the stories you think are too boring to tell
• How to stay constantly inspired by the everyday so you never run out of ideas
• A personal story framework you can use again and again across any platform

What you'll leave with:

• A story framework that works across social media, emails and more
• A fresh way of looking at your everyday life and business - and seeing content everywhere
• Practical tools and ideas to keep your content feeling fresh and consistent
• The confidence to share your stories authentically and without overthinking it
• And hopefully a few brilliant new connections too!

This is a warm, hands-on and super-interactive session with one goal: to help you see that your stories are already there - you just need to know how to find them and tell them well.

About your host:

Sally Day is a Marketing Trainer, Mentor and founder of Sally Day Consultancy & Training, with nearly 20 years of experience helping small businesses grow. Based in Wantage, Sally's passion is making marketing accessible, affordable and enjoyable for everyone - whatever your budget or experience level. Expect a warm, jargon-free session packed with practical ideas you can actually use.

Details:

📅 Dates: Wednesday 12th August / Thursday 19th November
⏰ Time: 9:30am - 12:30pm (please arrive from 9am for refreshments)
📍 Location: Boston House, Grove Technology Park, Grove, Nr Wantage, Oxfordshire

Tickets:

🎟️ Limited Early Bird: £55
🎟️ Standard Price: £65
🎟️ Bonus Ticket (includes 1-hour 1:1 mentoring session with Sally): £75

Spaces are limited to keep it intimate and interactive.
Useful details for on the day:

1. You can park onsite for free
2. Teas and coffees will be provided - including biscuits!
3. A food truck is next to Boston House if you'd like to purchase a fancy hot drink prior to the event or lunch afterwards
4. You can arrive from 9am to mingle and get settled - we will start promptly at 9:30am
5. Slides will be sent after the session so no need to worry about note-taking
6. If you have any additional requirements or accessibility needs, please reach out to Sally directly on [email protected]

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Host or Publisher Sally Day