The Pepsi Challenge

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now Chicago has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT:                             Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:         Bulls Fest at The United Center (1901 West Madison St. Chicago IL 60612)

·      8/23: 9 AM – 5 PM CT

·      8/24: 8:30 AM – 4:45 PM CT

Host or Publisher ACC