The New Rules of Marketing - A Lunch & Learn Seminar

The rules of marketing have changed. The good news? We've got you covered.

AI now answers your customers' questions before they ever reach your website. Video has become the way people decide who to trust. And the businesses winning attention in 2026 look very different from those that were winning two years ago.

Over lunch, we'll pull back the curtain on what's actually working now, and show you how the work we do together each month is already positioning your business for this new landscape.

No jargon, no tech speak. Just a clear picture of where marketing is heading and how we're keeping you at the front of it.

What we'll cover

The Big Picture: Marketing in 2026 — A clear-eyed look at what's genuinely changed, what's hype, and where the smart money is going this year.

AI Visibility: Getting Recommended and Remembered — When someone asks an AI tool for "the best [your service] near me," is your business in the answer? We'll show you how AI decides who to recommend, and the work we're doing to make sure that's you.

The New Rules of Websites — In the old marketing, your website's job was to persuade. In the new marketing, its job is to prove, so an AI can confidently recommend you. We'll walk through the seven pages that do it.

The Digital Influence Anti-AI Strategy — The counter-intuitive reason we call our latest approach the "Anti-AI Strategy," even though we use AI every day.

Real Video and YouTube — Polished TV-style video is out; real, human, useful video is in. We'll explain why video builds trust faster than anything else, and how it's shaping the content and YouTube strategy we run for you.

Google Local: Win the Map, Win Your Market — The free Google asset that AI now reads first when deciding who to recommend, and the work we do every month to keep your business at the top of it.

Bring a guest

This one's on us, and you're welcome to bring someone with you. If you know a fellow business owner or a teammate who'd get value from an hour on the new rules of marketing, invite them along as your guest.

Just add their name when you register so we can cater for them.

Who should come

You, your team, or a business-owner friend who's serious about growth. No technical background needed — just an appetite for lunch and a few good ideas.

What's included

• Lunch and refreshments
• A practical, behind-the-scenes look at what's working in 2026
• Time for questions and networking with other local businesses
• A plus-one, if you'd like to bring a guest

Places are limited to 50 seats. Reserve yours (and your guest's) today.