The New Creative Balance

As artificial intelligence continues to reshape the creative industries, its influence on interior design is becoming impossible to ignore. From concept development and visualisation to material exploration and the way designers communicate ideas, AI is opening up new possibilities while raising important questions around authorship, originality and the value of the human eye.

In this thought-provoking panel, Omar Bhatti represents the BIID speaking with architect and the Co-Founder of AI Hub Amir Hossein Noori and Louise McGarry of Studio Braw to explore how AI is changing the creative process, where its potential lies and where its limitations begin. The conversation will consider the balance between technological innovation and human intuition, asking how designers can embrace new tools without losing the instinct, emotion and individuality that make great interiors feel truly considered. Is it the algorithm vs the artisan or is a harmonious combination possible?