The Marketing Reset with Laura Middleton

Most small businesses are. You’re told to be on every platform, to post every day, and to chase every new trend. It is so easy to get bogged down in the noise of social media that you forget about marketing as a whole. You end up time-poor, working with a lean budget, and spinning ten plates without seeing the results quickly enough.

If you’re stuck in the weeds and tired of the pressure to be "perfect," it’s time for a Reset.

This isn't a generic lecture. It is a practical, high-energy afternoon designed to strip away the fluff. We’re going to look at your entire marketing ecosystem - both traditional and digital. I’m here to provide an expert view, helping you get out of the weeds and put simple processes in place so you can stop over-complicating things and start seeing real impact.

Over the last 13 years, my journey has been a whirlwind of founding three businesses, achieving a successful e-commerce exit, and building communities including one that has grown to over 700k with an organic monthly reach of 50m+. These days, I’m an active investor and strategist, and I get to deliver campaigns for some of the world’s biggest household names like Nike, Dunelm, Alton Towers, and schuh.
This experience has given me a unique lens on what creates true business value and commercial growth. But the part I really care about? The human connection. I’ve lived the chaos of scaling a brand while raising a family, and it taught me that the most effective marketing isn't the most complicated. It is the most authentic.

When I work with SMEs, we strip away the noise and get back to basics. My approach is realistic, achievable, and impactful. We don't just look at your socials; we look at your entire marketing ecosystem to make sure it’s actually driving growth and protecting your margins.

• The Reality Audit: We’ll look at your current marketing (online and offline) and decide what you have permission to STOP doing today.
• Simplifying the Process: Moving away from the social media "hamster wheel" to put simple processes in place that actually work.
• Frictionless Strategy: Learning how to be reactive and authentic across all your channels without it taking over your entire week.
• Confidence & Clarity: Getting an expert perspective on your business so you (or your team) can lead your marketing with total confidence.

To make sure the afternoon is as impactful as possible, I’ll send you a short business questionnaire before we meet. This ensures I’m focused on your specific challenges from the second we start.

• Time-poor Founders & MDs who need an expert view to help them simplify their strategy.
• Marketing Managers & Assistants who feel bogged down and need simple processes and fresh energy.
• Small Business Owners who are sick of the social media noise and want to look at the big picture.
  

You won’t leave with a 50-page "to-do" list. You’ll leave feeling lighter, focused, and genuinely motivated. You’ll have a clear, honest roadmap that feels achievable and the excitement to actually take your marketing forward.
I am so passionate about this because I LOVE seeing the impact that true, honest marketing has on a business. It changes everything. Whether you handle your marketing yourself, have an in-house team, or choose to outsource, I believe you have to understand the "how" first. My mission is to give you the confidence to lead those conversations and ensure that if you do hire an agency, you’re choosing the right partner and getting real value for your investment.

"Proceed as if success is inevitable."

Strictly capped at 10 spots.

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Host or Publisher Laura Middleton