The Marketing Meetup IRL: Leeds

The Leeds Marketing Meetup is an informal, friendly place for the marketers of Leeds to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode :)

We’re back in the lovely Glean offices for this one. We just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

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Speaker: Joe McCann, Brand & Product Director at Abraham Moon & Sons

Topic: Balancing Heritage and Innovation -- The Challenges and Advantages of Being a Manufacturer with a Brand

This presentation will delve into the unique position of being both a heritage manufacturer and a premium brand, using Abraham Moon as a foundation for exploring the complexities of modern marketing. The focus will be on balancing brand prestige with volume production, managing varied market segments, and leveraging collaborations to elevate brand storytelling.

Key topics include:

1. Balancing Brand Premium with Volume Production

2. Managing Client Relationships and Brand Integrity

3. Social Media, Influencers, and Collaborations

4. Managing Multiple Channels: Supplier vs. Finished Goods Provider

This session is a rare insight into how manufacturers balance modern marketing with traditional expectations on the business and is sure to fill up fast!

Joe McCann is the Brand & Product Director for the internationally renowned textile manufacturer, Abraham Moon & Sons. Having cut his teeth within the textile trade in London and beyond, Joe now represents the Moon brand both domestically and internationally: working with some of the largest fashion houses and interiors brands worldwide.

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The format of the night:

6:00 pm - Doors Open - Drinks, Networking, and smiles

6:30 pm - Introduction and Talks Begin

7:15 pm - Talks Finish, Networking, Listening, Saying Hello, and Positively Lovely People

7:45 pm - End of the night - you leave with new contacts and fresh ideas

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Partnered with:

Elevation Recruitment. Elevation Recruitment Group are one of the UK's fastest growing independent recruitment firms. Elevation specialise in multiple sectors across Yorkshire, Nottinghamshire, Lincolnshire and the East Midlands, with a collaborative marketing division responsible for specific full mix, digital and technical marketing roles across various sectors.

Glean. Glean unlocks human potential through technology that empowers individuals to learn confidently and effectively from the world’s information. Their award- winning web and mobile app is used worldwide by students to improve learning in the classroom. Glean are made up of a growing team of people who see potential and then make it happen so together they can have the biggest impact on learners' potential. They’re an ambitious scale up, with sights set to catapult growth and support one million students with their learning. Curious? We like that here.

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And finally...

This is a donation ticketed event. The ticket price is yours to choose, from £3 to £30 (the average attendees choose to pay £8.79 :)

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to [email protected] and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :)

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See you there!

Host or Publisher The Marketing Meetup