The Marketing Brief: Experiential Marketing

Join us for an interactive event where marketing experts take on the industry's hottest takes.

Audience members will have a chance to vote on their stance for each prompt, weighing in before the experts respond. Then, hear from seasoned pros as they break down each take, share insights from real-world experience, and challenge the boldest opinions in marketing today.

Designed to challenge your perspective within the world and connect you with Edmonton’s sharpest minds, this evening blends insight, debate, and laid-back, honest networking that’s all about real conversations.

This edition of The Marketing Brief focuses on Experiential Marketing (digital vs. print + events), featuring Maria Barbu, a Brand Strategist & Community Catalyst passionate about transforming brands into living, breathing experiential communities through her company 99 Futures, and Director of Brand & Partnerships at Capital Marketing, home of Coffee News Alberta. She’ll be joined by Ishani Vashisht, Brand Photographer, Marketing Strategist & Founder of Entropy Creative, a studio for industry-disrupting entrepreneurs. Together, they bring real-world experience and bold perspectives to the stage.

All guests will also have access to IN.FRAME, a pop-up mini-studio headshot experience by Entropy Creative. Receive a FREE professional headshot during the networking section & get it delivered within 2–3 days.

1st Prize — “Content by Friday” Package by Entropy Creative ($650 value)
A full photo + video content experience that includes planning, shooting, and a full set of edited assets delivered within the week. Perfect for creators, entrepreneurs, and business owners looking to elevate their brand presence quickly and professionally.

2nd Prize — Coffee News Alberta Tote Bag ($275 value)
A curated collection of locally crafted goods, including:
• $75 in products from The Maker’s Keep, a bag of freshly roasted coffee from a local café + more!
• $200 in Coffee News Bucks to spend at participating shops and restaurants across Edmonton

Know what’s Happening Next — before everyone else does.

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