The Golden Thread: Building brands when the algorithm is listening
About this Event
The algorithm is listening. What is it hearing about your brand?
Join Thompson Spencer, Tracksuit and Google for The Golden Thread: an evening exploring brand, AI, algorithms and the changing way people discover and choose brands.
Over presentations, panel discussion, and audience Q&A, we’ll be getting stuck into:
🧵 Why one, consistent idea across every touchpoint matters to both people and machines
📈 Why brand matters more in the age of AI, not less
🔎 How AI is changing discovery inside the platforms, and what marketers can do now
Then we’ll keep the conversation going over refreshments.
The Golden Thread: Building brands when the algorithm is listening
🗓 Wednesday 7 October, 5.30pm to 8pm
📍 Thompson Spencer, Level 1, 3 Lorne Street, Auckland
🎟 Complimentary, with limited spaces
Agenda
🕑: 05:30 PM
Doors Open
🕑: 06:00 PM
Networking
🕑: 06:30 PM
Speakers from Thompson Spencer, Tracksuit & Google
🕑: 07:00 PM
Panel and Q&A
🕑: 07:30 PM - 08:00 PM
Networking
Where is it happening?
Event Location & Nearby Stays:
NZD 0.00
