The Business Model Canvas
About this Event
The Business Model Canvas: Strategy, Innovation & Business Design
A practical leadership workshop introducing business owners and executives to one of the most powerful one-page tools for designing, discussing, clarifying, and innovating business models.
Based on the internationally bestselling book “Business Model Generation” by Alexander Osterwalder & Yves Pigneur, this hands-on session will help leaders better understand how the pieces of their business fit together and where new opportunities for growth, innovation, and alignment may exist.
During this workshop, we will explore the 9 foundational building blocks of every business model:
- Customer Segments
- Value Propositions
- Channels
- Customer Relationships
- Revenue Streams
- Key Resources
- Key Activities
- Key Partnerships
- Cost Structure
This is not just theory.
Participants will actively begin building and refining a Business Model Canvas for their own organization while engaging in strategic conversations with other growth-minded leaders.
Participants Will:
- Learn by doing and begin creating a business model canvas for their own business
- Gain clarity around how their organization creates, delivers, and captures value
- Understand how to use the canvas with leadership teams for alignment and strategic planning
- Explore opportunities for innovation, differentiation, and operational improvement
- Learn practical ways to evaluate competitors, partnerships, and growth opportunities
- Engage in meaningful conversations with other business owners and leaders
Key Takeaways:
- A clearer understanding of your current business model
- Greater strategic clarity around growth opportunities and bottlenecks
- A practical framework for leadership and team discussions
- Tools to think more strategically about innovation and scalability
- Fresh perspective from peer interaction and facilitated discussion
Value to Leaders:
This workshop is designed for business owners, executives, and leadership teams who want to:
- think more strategically about their organization
- improve alignment across their leadership team
- identify growth opportunities
- strengthen execution and decision-making
- work “on the business,” not just in it
Featured Speaker:
Van Wray is the Principal of Amperant, LLC, where he helps organizations sharpen strategy and improve how work gets done. He uses AI and visual frameworks to help leaders and teams work through hard problems, weigh tradeoffs, and make decisions that stick. Van has worked with organizations ranging from startups to Fortune 500 companies, and is a committed practitioner of Agile thinking and practices. He holds multiple professional certifications and both a B.S. and an M.S. in Computer Science.
Testimonial from Mickey Moss, Dallas, Texas:
"Your workshop with our Convene team was excellent. The group was energized by the process, and we actually continued discussing it after you left. Everyone could clearly see how valuable the visual framework will be as a basis for discussion, alignment, and decision-making moving forward.
The way you simplified and organized the concepts brought a great deal of strategic clarity to the room, which was exactly what we were hoping for."You’ll also hear real-world stories and insights from Convene members while participating in a highly practical and engaging workshop environment."
Whether you are refining your current model, exploring innovation, or seeking greater clarity and alignment for your leadership team, this session will give you practical tools and fresh perspective you can immediately apply.
Agenda
🕑: 08:45 AM - 09:00 AM
Check-ins
🕑: 09:00 AM - 12:00 PM
Business Model Canvas
🕑: 12:00 PM - 12:30 PM
Optional Q&A with Convene members
Where is it happening?
Event Location & Nearby Stays:
USD 110.40
