The Brand Accelerator: Your Business Reimagined for Success

A free, 6-week intensive digital marketing course for entrepreneurs of the Arts and Humanities at the ignITe Hub! Join the instructor, Lateasa Polito, Owner and Creative Curator, Polito & Co, for an exciting HYBRID learning experience.

Take your branding and marketing to the next level and grow your business with confidence. Arts and Humanities Business owners with at least three years of experience will learn to:

• Develop a compelling brand identity that captivates your audience
• Create actionable marketing plans using modern tools and techniques
• Refine your messaging to align with your business goals
• Build confidence in presenting your business vision to stakeholders

Prerequisites:

• Arts and Humanities Business Experience: At least three years of owning or operating an established Arts and Humanities business with active products or services (Performer, Musician, Author, Poet, Visual artist, etc)
• Basic Knowledge: Familiarity with fundamental business operations, such as budgeting and customer management.
• Access to Business Data: Availability of marketing materials, branding assets, and performance metrics for use in assignments.
• Engagement: Willingness to actively participate, accept feedback, and apply concepts to improve your business
• Technology: This course requires a laptop with Windows or MacOS, webcam, microphone, and speaker. If you do not have a laptop, a loaner will be provided for in-person instruction only and will remain in the ignITe Hub.

Dates:

Tuesdays and Thursdays

April 14 – May 28, 2025

Please note there is no class on 5/19 and 5/21

Time: 6:30-9:30 pm

Format: Hybrid

The first session and all Thursday sessions will be held in person.

Location:

ignITe Hub at Montgomery College – Mannakee Building

900 Hungerford Drive, #107

Rockville, MD 20850

Sponsored by Montgomery College's ignITe Hub and Information Technology Institute (ITI).

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