The B-Side Experience: A Cultural Men’s Day Kickback & Ode to Hip-Hop

AUSTIN: THE WEIGHT COMES OFF TODAY.

We know the pressure you carry all week—the grind to perform, to provide, and to hold it down without showing a single crack. It’s time to put that down. The House of eMaGi is locking down the yard for a dedicated cultural kickback built specifically for Black and Brown men to just be.

This is your sanctuary to shed that heavy provider armor, catch a vibe with the village, and honor the golden eras of 80s, 90s, and early 2000s hip-hop. The DJ is pushing nothing but classic anthems through the speakers all day. Come get a plate, get lined up, talk your talk, and kick it. No performance, no extra weight, just authentic brotherhood.

Once you pull up and the vibe is set, we’ve got the full lineup running until the sun goes down.

THE RUNDOWN:

💈 THE FADES (Nostalgia Haircuts)

We got the city’s coldest up-and-coming barbers and licensed pros putting in work all afternoon.

• We’ve got a 21-chair barber showcase running in the lab.
• A $15 donation gets you right in the chair.
• Another $5 gets your mustache and beard enhancements lined up.
• Every cut is streamed live to projectors out on the yard, so you can post up and watch the precision happen while you eat.

🃏 THE TABLES (Tournament Edition)

We’re running 64 tables heavy with Spades and Five-Up Muggins Dominoes.

• Find your partner, claim your seat, and talk your talk for a $10 individual or $15 team buy-in.
• No blind bidding allowed and keep the bones washed.
• The kings of the table walk away with $100 cash and the official trophies.

🎙️ CHOP IT UP (The Cyphers)

We’re hosting unfiltered, real-talk sessions broadcasted straight to the main DJ speakers.

• A dedicated setup for real strategy and talk.
• We're chopping it up about the reality of the entrepreneurial grind, the mental load of fatherhood, and standing as a shield for women by supporting Beauty Over Bruises.
• These gems hit the yard all day while you relax.

🕶️ THE SHADES (Free to Enter)

Pull out the flyest throwback frames you own.

• You get a physical, uniquely engraved Prop Token at the gate.
• Watch the yard, recognize the brother with the coldest shades, and give him his props.
• The man with the most tokens is crowned the Style Architect and walks with a $50 Visa gift card.

🛍️ THE MARKETPLACE

Keep the dollar in the community.

• We’re hosting a lineup of local Black and Brown retail vendors featuring men's specialty products, food trucks, and a bar pouring nostalgic cocktails.

THE DETAILS:

• VIP Upgrade: Grab a $65 donation upgrade to get right with a guaranteed haircut and enhancement, cover your tournament buy-in, and grab two free drinks. This also scores you 50% off at the vendor tables (up to a $30 limit).
• Cashless Gate: All financial intake is finalized for a cashless courtyard, so have your cards ready.
• Build the Future: The OGs from 100 Black Men of Austin are on-site to get your sons registered for the Saturday Leadership Academy mentoring program on the spot.
• RSVP: It's a free day, but pre-registration is mandatory to secure your spot in the yard.

SHOW UP. REP YOUR CULTURE. BUILD THE FUTURE.

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Host or Publisher The House of eMaGi