The AI Engine Workshop Series
Agenda
🕑: 01:35 PM - 02:20 PM
The Prompt Lab Live
Info: Our AI Architect, Marek Ertinger, takes the floor to break down the essential mechanics of high-output prompting. This is a highly interactive, hands-on-keyboards session designed to move your team past generic AI outputs and into precision-engineered execution. Bring your laptops—you will be actively testing, breaking, and calibrating prompts in real-time based on real-world business scenarios.
Key Takeaways:
Master Precision Inputs: Learn the structural essentials required to turn unpredictable AI responses into repeatable, high-performance outputs aligned with your business goals.
Context Engineering: Understand how to feed your CRM data into prompts safely and effectively to generate deeply contextual intelligence rather than generic fluff.
🕑: 02:20 PM - 03:00 PM
The Data Core
Info: Our HubSpot specialist, Gem Rugg-Gunn, leads a session to dismantle one of the most persistent blockers to AI deployment: messy data. This session cuts straight to the infrastructure essentials — the data foundations, CRM architecture, and reporting structures that determine whether your AI delivers precision intelligence or expensive noise. If you've been holding back on AI deployment because your data "isn't ready," this session gives you the blueprint to change that.
Key Takeaways:
Data Readiness for AI: Understand exactly what "clean data" means in the context of AI deployment — and what gaps in your CRM are silently undermining your outputs before a prompt is even written.
Reporting Architecture: Learn how to structure your HubSpot data so that AI-powered reporting delivers accurate, board-ready intelligence rather than compounding existing inaccuracies.
Your Foundation Checklist: Walk away with a clear, actionable set of data fundamentals to implement.
🕑: 03:00 PM - 03:20 PM
Refreshments and networking
Info: The afternoon break is your chance to compare notes with the people in the room — ops managers mid-implementation, sales leaders weighing up ROI, CRM admins trying to get their data in order. Everyone's at a different stage, and that mix is half the value. Share what's working, what isn't, and pick up ideas you hadn't considered.
Plus, enjoy the delicious snack boards.
🕑: 03:20 PM - 04:20 PM
Breakouts
Info: Choose from three different breakout sessions designed to give you a chance to get deep within the tools with our experts.
1. AEO with Carl Griffiths, Strategic Marketing and Platform Consultant
AI search has changed how buyers find answers — and most CRMs aren't built to keep pace. In this small-group breakout, Carl Griffiths takes you live inside HubSpot to show you how to use its latest AEO tools to make your content visible where it matters: AI-generated answers.
2. Prospecting Agent
In this session, a member of the BabelQuest sales team shares exactly how they've used HubSpot's Prospecting Agent to scale their own pipeline — and works with you to figure out how it can do the same for yours.
3. Customer Agent with Shalini Chowdhury, HubSpot Platform Consultant
Your support team can't scale on headcount alone. In this small-group session, Shalini Chowdhury shows you how to configure HubSpot's Customer Agent to handle real customer interactions — and map it out.
🕑: 04:20 PM - 05:00 PM
HubSpot Session
Info: Straight from the source. This session is led by HubSpot and will give you an inside look at where their AI capabilities are heading — details to follow.
🕑: 05:00 PM - 05:40 PM
Breakouts
Info: Choose from three different breakout sessions designed to give you a chance to get deep within the tools with our experts.
1. Adoption with Chris Grant, HubSpot Platform Consultant and platform adoption thought leader
Getting AI tools in front of your team is one thing. Getting them to stick is another. Chris Grant — adoption thought leader, HubSpot Bootcamp instructor, and host of the HubSpot Adoption User Group — works with you on the practical side of rolling out AI across your organisation.
2. HubSpot breakout
Hands-on time with HubSpot, direct from their team. Details to follow.
3. The Clinic
Got a specific challenge, a half-built workflow, or a question you couldn't fit into the main sessions? Bring it here. This is open floor time with the BabelQuest team — no agenda, no slides, just answers.
Where is it happening?
Event Location & Nearby Stays:
GBP 0.00
