Tackling the Invisibility Problem: Communicating Scotland's Tech Sector
About this Event
Scotland’s technology companies are developing world-class products, capabilities and expertise, but communicating their value beyond technical audiences can be difficult.
For SMEs in particular, unclear messaging can make it harder to attract customers, secure investment, recruit talent, build partnerships and stand out in a competitive market.
Technology Scotland has partnered with member organisation , to deliver this practical masterclass designed to help you communicate complex technologies more clearly, strengthen your organisation’s credibility and make better use of your existing time and resources.
What you’ll learn
You’ll leave with practical ideas you can apply immediately to:
• explain what your organisation does, and why it matters, to non-specialists
• communicate more effectively with customers, investors, partners and policymakers
• strengthen your brand and improve the credibility of your organisation
• assess whether your website is supporting or undermining your objectives
• write clearer, more engaging news stories and LinkedIn posts
Who it’s for
This session is designed for people working across Scotland’s technology sector who are responsible for explaining, promoting or representing their organisation.
It will be particularly relevant to SME founders, business leaders, engineers, technical specialists, academics and anyone managing communications alongside another role.
No previous marketing or communications experience is required.
Topics will include
• turning complex technical information into clear, compelling messages
• understanding what your brand communicates about your organisation
• assessing whether your website builds trust and credibility
• why technical experts often find communication difficult and how to overcome it
• using LinkedIn effectively as an organisation and as an individual
• creating useful content when time, budget and internal resources are limited
Where is it happening?
Event Location & Nearby Stays:
EUR 0.00
