SVPG Product Masterclass

For individual contributors and leaders of product management, product design, and engineering that want to learn from the best, about how the best product organizations work.

“I’d recommend every product, engineering, and design leader at my company attend your workshop.” - Patrick D.

LOGISTICS

(NOTE: If you're using the Eventbrite app from an Apple device, Apple does not support in-app purchases for online events. Please use a web browser to complete your purchase .)

Tuesday, January 21 through Friday, January 24

The workshop will be conducted via Zoom from 12pm until 5pm EST (9am-2pm PST), for 4 consecutive days.

There will be virtual office hours for the last 30-60 minutes of each session to address any additional questions from the day's content.

OVERVIEW

The Product Masterclass covers the principles and concepts described in our three books: INSPIRED, EMPOWERED and TRANSFORMED. It is what the SVPG partners wish we had early in our careers, and it reflects what we’ve learned by working for and with the best tech-powered product companies in the world.

Our interactive workshops are intended to complement the theory covered in the books with relevant case studies, examples, and insider stories from product teams and product companies that have dealt with, and overcome, many of the same challenges you face.

At SVPG, we have each witnessed first-hand the impact that even a single strong product person can have on the success of a company. Which is why we are all about coaching and developing the best product people in the world.

WHO SHOULD ATTEND

This workshop is designed for both leaders and individual contributors in product management, product design and engineering.

Our goal is for everyone that attends to leave with a deep understanding of the principles and techniques underlying the product operating model, and to gain the knowledge to succeed in transforming to this way of working.

“I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial.” - Jess H.

TOPICS

The Product Operating Model

• What is the product operating model?
• What are the new competencies required to work in this model?
• What are the new concepts that constitute the product model?
• What are the product model principles and what does it mean to work that way?
• What are examples of companies like ours - in other words, not born in the product model - that have successfully moved to this way of working?
• What can a company do once they’ve transformed that they couldn’t do before?
• What are the common objections to working this way, and how are they best addressed?

Product Teams and Product Culture

• What are the necessary roles and responsibilities for a strong product team?
• What is the difference between a feature team and an empowered product team?
• How to create teams of missionaries rather than mercenaries?
• How to recruit the people for your cross-functional product teams that you need to succeed?
• How to coach and develop your product people?
• How do strong product teams move from projects and dates to products and outcomes?

Product Leadership and the Strategic Context

• How to create a compelling and inspiring product vision?
• How to develop an effective team topology?
• How to determine the most important problems to solve?
• How to build an intentional, insight-driven product strategy?
• How to work effectively with stakeholders from across the organization?

Product Discovery and Product Delivery

• How to assign problems to solve to product teams?
• How strong product teams discover effective solutions to these problems?
• What are the different types of product risks and how are they each addressed?
• How to rapidly test product ideas to see if they address the needs of both customers and our business?
• What are the critical qualitative and quantitative techniques?
• How do strong product teams build, test and deliver effective products?

“I loved every minute of this incredible opportunity to learn from the very best. Thank you for your generosity, insights and candor.” - Chelsea H.

WORKSHOP FORMAT

Please note that our sessions are designed for those product people that truly want to level up their abilities, and become exceptional at their job. They are not easy, and they will challenge your thinking. If your company is not committed to transforming to this model, then not everything in the session will be applicable.

Moreover, be aware that our workshops are not the European style of workshops where you spend most of the time on exercises to try to solve problems for your company, with a little help from facilitators. While we do have several breakouts, and ongoing intense interactive discussions, if your main goal is to interact with the other attendees, and/or work on solving some of your current challenges during the session, this might not be the right format for you.

WHY CHOOSE SVPG?

We hold these workshops in order to share the lessons we’ve learned from our many years leading product organizations at top product companies. This is why SVPG does not employ instructors. Instead, each of our sessions is delivered personally by one of the SVPG Partners. We use our decades of experience to share what works, and what doesn't, and we go out of our way to expose the tough issues. Invariably, we get many questions because how the best teams work is generally quite different from how most teams work.

What motivates the SVPG Partners are all the people that have told us that these sessions have literally changed the course of their career. Our intention is to provide the single best learning opportunity in the world for product people.

WHO IS TEACHING?

This workshop will be personally taught by Lea Hickman, Product Partner of the Silicon Valley Product Group.

FAQ

If I have previously taken INSPIRED or EMPOWERED, should I also take this new workshop?

If you have taken both of these workshops in the past two years, we would instead recommend you sign up for one of the one-day TRANSFORMED Workshops.

CANCELLATION POLICY:

You can cancel with a full refund for any reason up to 7 days prior to the event. After that, it is too late for a refund but you are free to send any substitute you like.

Host or Publisher Silicon Valley Product Group