Sustainability in Practice: Moving Beyond Rhetoric to Real-World Impact

Join us at Alliance Manchester Business School, room 3.014A on March 19, 2026 at 13:00 to 15:00(GMT) for an insightful event featuring speakers from across Manchester.

How can sustainability move beyond rhetoric and become embedded in core business models and everyday decision-making?

This panel explores:
• Barriers to mainstreaming sustainability
• Backlash and resistance
• What counts as “good enough” in practice
• What gets lost between sustainability ideals and operational realities

13:00–13:15 Arrival & Networking
13:15–13:25 Welcome & Framing
13:25–13:45 Panellist Introductions
13:45–14:15 Lightning Round
14:15–14:40 Moderated Discussion
14:40–14:55 Audience Q&A
14:55–15:00 Closing Remarks

• Mark Atherton – Greater Manchester Combined Authority
• Abbey Cooper – Manchester Airports Group
• George Williams – Ethical Trading Initiative
• Karen Fisher – Climate Stuff

For enquiries: Please contact Aarti Krishnan – [email protected] or Tonny Kukeera – [email protected].

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Host or Publisher Alliance Manchester Business School