Strategy meets social: How to win in 2026

As a business owner, your time is precious; we get it. That’s why we’re combining networking and learning, all in the same calendar slot. 

And, the best part… It’s completely free!

Come and join us for 40 minutes of networking, a 20-minute learning session from marketing experts, followed by another 40 minutes of networking. 

80 minutes of networking and 20 minutes of learning. 80×20 networking – simple!

80×20 is a series of events, now in its third year, created by Xpand, that allows you to learn about the latest in the digital marketing world while getting the chance to network with other business owners and marketing professionals.

Our 80×20 format allows for 40 minutes of networking, followed by a 20-minute learning session, and then another 40 minutes of networking.

This event is designed for business owners responsible for planning their company’s marketing activities.

Well, that’s easy. Not only will you build connections with like-minded professionals, but you’ll also learn something that you can put into practice back at base.

Social media. It’s an important marketing channel. But how do you know you’re using it in the right way for your business?

Well, in this session, our director, Jag Panesar, will be joined by marketing strategist Ian Kirk from Opportunity Marketing. Jag and Ian will talk through a live assessment of a real business and show how they would create the correct social media activity from the business's overarching marketing strategy.

You’ll get to see how clarity in four key marketing strategy pillars informs the social media strategy, content and activity.

In this talk, Jag and Ian will talk about:

• How knowing exactly what you offer (and how you stack up against competitors) helps shape your social content.
• Why really understanding your audience changes everything - from the platforms you use to how you talk to people.
• How to turn your key messages into content pillars that make posting easier and more impactful.
• And finally, how to bring it all together so your social media actually drives business results.

Interested? Register to attend now. We only have limited spaces available!

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Host or Publisher Xpand