Strategic Storytelling: Certification in LEGO® SERIOUS PLAY® methods

Everyone loves a good story, and now we know why.

Course Dates: April 25, 2025 (9:00 am to 4:30 pm)

No previous LSP training is required.

This one day face-to-face course, followed by a week of online learning, is a deep dive into the neuroscience of storytelling, story-making, and story listening. It unpacks the reasons behind why LEGO® SERIOUS PLAY® methods are so powerful. We will share stories from the field, including from big brands and small non-profits, to help participants grasp the vast application of this tool for internal and external communication strategies.

This program will cover:

1. Neuroscience: Your brain on bricks (the powerful process of storytelling in 3D and how it works)
2. Micro-bite learning activities for keynotes, demonstrations, short sessions, and enhancing skill building.
3. Making the story strategic, while working with story structure for impact.
4. The hero's journey and other archetypes.
5. Brand analysis and storytelling.
6. The art and science of storytelling.

You will focus on building specifically for:

• Knowledge transfer.
• Business development and communication.
• Community development and stakeholder engagement.
• Inspirational leadership.
• Sales and marketing.
• Brand and communication strategies.

You will get:

• A full-color manual.
• Your set of starter LEGO bricks.
• Certification—Strategic Storytelling with LEGO® SERIOUS PLAY® Methods.
• Handouts—opening activities to use with large and/or small groups.
• Half-day and full-day workshop programs you can take and customize for your industry.
• A deck of our storytelling cards with “naked branding” to use with this unique program offering.
• Lunch served in the Train Station at Nita Lake Lodge, as well as two breaks.

“Research shows our brains are not hardwired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories. A story is a journey that moves the listener, and when the listener goes on that journey they feel different and the result is persuasion and sometimes action.”

- Jennifer Aaker, Marketing Professor at Stanford’s Graduate School of Business

This fast-paced month long certification course has been developed for LSP facilitators and will provide you with new tools and techniques to use as stand-alone sessions or to add to your existing program.

Host or Publisher Jacqueline Lloyd Smith @ Strategicplay.com