Strategic Marketing Workshop - A Heart-led Approach

If marketing is something you know you need to do but dread, if you're struggling to capture the heart and soul of your offering - or you simply need some time, space and renewed energy for it all... this workshop is for you.

I like to keep marketing simple - life is compicated enough! Whether you're starting a new business, need a refresh or want to step back and be more strategic, this workshop will help you:-

• Be clear about what makes your business unique
• Define two or three target markets that you can focus on
• Plan how to reach them.

You'll leave the workshop with a realistic action plan - and hopefully a lot more va-va-voom for getting your business out there.

So what makes the Heart Leaders approach different?

I believe we are at our juicy, creative best, and life flows with more ease, opportunity and synchronicity - when we take the time to be fully grounded and our nervous systems are regulated. I also think we need more woo in the world.

​In all Heart Leaders workshops, embodiment and heart connection are key. This isn't wishy washy floaty stuff! I'm sure you know yourself that trying to work on something when you're stressed or overthinking just doesn't deliver or takes ten times longer.

​Heart Leaders frameworks are designed to create greater flow and measurable success. It's less about forcing and controlling - and more about receiving and allowing, alongside consistent work and heart-felt authenticity.

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I believe it's vital to look at your inner 'being' as well as tackling the practical 'doing' of your business and I have a veritable golden cauldron of different practices that I call on to get us there (see myfor some examples).

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​​​Topics and activities will include:​

• Understanding the purpose and uniqueness of your business (the WHY) and integrating that into WHAT you communicate
• Having clarity around WHO you’re talking to and HOW you’re going to reach them
• Developing a marketing action plan to put this into action
• Intuitive guidance - uncovering and releasing old stories and limiting beliefs. These could be around success, worthiness, perfectionism, hard work and receiving - we'll see what wants to come up
• Grounding exercises - for nervous system regulation and focus
• Group mediations - calling in success and abundance for your business
• Accountability partners
• A brief look at your Gene Key and Human Design profiles, time permitting

Hi I'm Melissa Irace, Intuitive Business Mentor and self proclaimed Business Hippy

​With over 30 years experience supporting regional economies and guiding hundreds of small businesses, I am now a university lecturer and mentor for business start-ups and entrepreneurs. I am also an intuitive empath, and having spent 25+ years (and thousands of hours) devoted to deep inner work, connection to nature and spiritual growth, I share ways that people can change the energy of their business and their outer world.

You can find me on Linked In or read about my Business Experience on my website.

Let's be the change we wish to see in the world.

​​This workshop includes:

• Tea / Coffee biscuits
• An area to showcase your business and offerings to other attendees
• Heart Leaders worksheets and frameworks

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Know what’s Happening Next — before everyone else does.

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Host or Publisher Melissa Irace