Strategic IP for Start-Ups

Protect, leverage, and scale your innovations. Join us at the AsiaBerlin Summit 2025 Satellite Event at the Berliner Hochschule für Technik at Haus Gauß B501 (Senatsaal) for a practical and business-focused introduction to Intellectual Property (IP) law designed for start-ups and innovators. This session will provide a clear understanding of patents, trademarks, designs, and copyright—and show how to use IP as a strategic asset to secure investment, strengthen market positioning, and support expansion across borders.

The session will be led by Veronica Hall-Velez, an international lawyer specialising in IP law, who supports start-ups in translating legal mechanisms into actionable strategies that enable business growth and internationalisation.

The session will cover:

● Requirements and procedures for fi ling patents, utility models, trademarks, and design applications at the German Patent and Trade Mark Office and within the European system (EPO, EUIPO)

● Cost-efficient strategies for protecting innovations from the outset

● A comparative look at German, European, and selected Asian IP systems, relevant for start-ups developing solutions in Asia and seeking to establish or expand operations in Germany.
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Host or Publisher Beuth Startup Hub, Gründungszentrum der Beuth Hochschule für Technik